@lageneralistaAlicia Wanless

Changing Content

How we Participate

Deliberate Misinformation

The Age of (Dis)Information

What is (Dis)information? A Play on Words

Truth

Information

Lies

All About Me

12

Images can be deceiving

Didn't Recall 32%

Remembered 37%

Saw on TV 31%

The Medium is the Misinformation

At hat tip to McLuhan

Media = Means of Mass Communications

Traditional Media

Participatory Media

The Business of Catching Attention

How Content is Changing

–Johnny Appleseed

“Type a quote here.”

Content Comes From Everywhere

Rank Website

1 Facebook.com

2 Youtube.com

3 & 5 Google.com & Google.ge

4 ok.ru

6 mail.ru

7 Myvideo.ge

8 Amazon.com

9 Myauto.ge

10 Ambebi.ge

AJ+ Top 10 Video Publisher

32

2nd most shared article

of 2014

1.2 million shares

Most Shared BBC

We are all Media nowOur integration into media and its messaging.

You’ve Got a Friend in News?

64% of Americans on

Facebook

1/3 of U.S. get news

there

PewResearch

BBC

308 Nodes • 1209 Edges

1795 Nodes • 13876 Edges

BuzzFeed

308 Nodes • 1209 Edges

AJ+

705 Nodes • 22952 Edges

RT

1030 Nodes • 5249 Edges

FOX NEWS

0

3000000

6000000

9000000

12000000

BBC BuzzFeed RT Fox

Pages Likes Talking About the Page

Facebook Page Likes

We are Participating

339K Facebook Shares

33K Facebook Shares

9%6%

85%

Political Agenda Trolls & Spam Undetermined

Top Posters on RT Facebook

Everybody is Astrotrufing

Deliberate DisinformationVarying Degrees of Misinformation

MEDIAMedia: An “Information

Laundering” Machine

58

Social Media Blogs Traditional Media

Other Traditional Media

Other Traditional Media

Other Traditional Media

Other Traditional Media

Feeding information up the media chain

62

64

Establishment Fibs & Fears

0 0.2 0.4 0.6 0.8

72% Supported Iraq War

42% Still Believe WMDs

Wishful Thinking & Propaganda

Feeding the Media Chain

FearWishful

Thinking

What is to be Done?Measures for Diminishing Disinformation’s Effects

72

Know Your Audience

Provide Alternatives

Avoid Denigrating Egos

Investigate

Expose Yourself

We are all responsible.

AALa GeneralistaPRESENTATIONLa GeneralistaPRESENTATION

Study influence and propaganda in a digital age, applying my research to strategic communications campaigns.

Alicia Wanless@lageneralista