Content-driven customer experiences pave the way for businesses to differentiate themselves. But most marketing departments currently get in their own way when it comes to creating, managing and scaling these efforts. Instead of passively creating only product-centered content, marketers should lead their company’s value creation over the next decade. In these slides, Robert Rose the Chief Strategy Officer with CMI, illustrates the new processes and models that real brands are using to drive this effective new strategy.
Transcript of The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Marketing WorldBreakout1...