THE 3 B’S

OF A CONTENT DEVELOPMENT

STRATEGY WEBINAR BROUGHT TO YOU BY:

? Other than instructor-led training, do you currently build any of your own online training content?

? Including classroom content, how many NEW courses did you build and introduce to employees in the past 12 months?

WHAT WE HOPE YOU’LL LEARN

Why content acquisition is central to successful employee training.

What content might work best. Common advantages and challenges with each – build, borrow and buy.

Questions to ask so you can make the most informed choice.

BIZLIBRARY.COM

Overall spending on employee training in U.S.

organizations is $164 billion.

COMPANY SIZE (# of Employees)

Smaller organizations typically

spend more per employee

than larger organizations.

$700

$964

$1,800

COST PER EMPLOYEE PER YEAR

$1,195

Trends That Affect How We Work Together

UPSIDE

DOWN

HIERARCHY PEER POWER

VIRTUAL REALITY

DEMOGRAPHIC TSUNAMI

Next Gen Learning Strategies: business environment

flexibility and agility

focus on learning outcomes

BIZLIBRARY.COM

CREATING A FRICTIONLESS LEARNING EXPERIENCE: reliability

relevance

quality

TOP PRIORITIES FOR TRAINING

PROGRAMS IN 2014

SOURCE: Cox eLearning Consultants,

Learning Solutions Forecast: 2014 Edition

DEVELOP NEW

CONTENT

30% 29%

IMPROVE OR ENHANCE EXISTING CONTENT

What is content? anything that answers a

question that we might be

asking in the moment

CONTENT

EXPECTED BEHAVIOR CHANGES

BUSINESS OBJECTIVES

DEVELOPING A CONTENT ACQUISITION STRATEGY

BUILD BORROW BUY

10% BUILD

40% BORROW

50% BUY

50% BUILD

40% BORROW

10% BUY

Small And Mid-Size Large

SELECTING CONTENT BUILD – BORROW – BUY

BIZLIBRARY.COM

BUILD

your pillars

BUILD

WHAT ARE THE BUSINESS OBJECTIVES AND EMPLOYEE NEEDS

CHALLENGES: Specialized skills Authoring tools Maintenance Time

How Tony Roma Employees use Video to Teach Important Job Skills

The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are.

Jessie Bray,

VP of Training and HR, Romacorp.

TRADITIONAL ELEARNING COURSE

LEARNING NUGGETS

70% EXPERIENTIAL

20%

SOCIAL

10% FORMAL

LOWER COSTS

EXTENDED REACH

PRESERVATION OF KNOWLEDGE

SHOWING SOFT SKILLS

EXPLANATION OF COMPLEX CONCEPTS

ADVANTAGES OF VIDEO

BORROW

RELEVANCY, CONTEXT AND AUTHORITY

CHALLENGES: Credibility Quality Time Adding value

+ insight + insight + insight

CURATE – ADD VALUE

BUY

WHY RECREATE THE WHEEL?

CHALLENGES: Vendors Selection Relevancy Cost

SELECTING AN OFF-THE-SHELF CONTENT PARTNER

TOPIC AREAS QUANTITY QUALITY

SELECTING AN OFF-THE-SHELF CONTENT PARTNER

BIZLIBRARY.COM

QUESTIONS

Use the Q&A

box in the lower

right hand

portion of your

screen.

RECOMMENDED RESOURCES

Course: Organizational

Effectiveness - Take action to

provide the resources

employees need for success

Target: Managers

Providing Resources - Define the

strategic priorities for the

department and align the

required resources

Target: Managers

RECOMMENDED RESOURCES

Adobe Captivate 7: Creating

a Project by Importing a PPT –

Target: Instructional Designers

Adobe Premiere Pro CS6: Creating

a New Project

Target: Instructional Designers /

Video Developers

WWW.BIZLIBRARY.COM/FREE-TRIAL

7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS

BIZLIBRARY.COM

Jessica Petry

Sr. Marketing Specialist

jpetry@bizlibrary.com

@JessLPetry

@BizLibrary

Chris Osborn

Vice President of Marketing

cosborn@bizlibrary.com

@chrisosbornstl