Post on 11-Apr-2017
The 13 Worst Mistakes
You’re Making With
News Releases
“There is no greater waste of time than the average press
release, overloaded with cotton-headed marketing
language like your mother crams bug-spray cans in a
summer-camp suitcase. Typical releases? Never have so
many written so much saying so little to be read by so few.”
— MICHAEL LONG
vs.
press release
or
news release
1
Press News
Audience Reporters
Press News
Audience Reporters Public
Press News
Audience Reporters Public
Goal Media
Coverage
Press News
Audience Reporters Public
Goal Media
Coverage
Search Engine
Optimization
headline
2
#1 Fortune 500 Companies
in NASCAR Increase
for 3rd Consecutive Year
#1 Fortune 500 Companies
in NASCAR Increase
for 3rd Consecutive Year
#2 STUDY: NASCAR
Continues to Dominate
Corporate Sponsors
Among the Fortune 500
#1 Fortune 500 Companies
in NASCAR Increase
for 3rd Consecutive Year
#2 STUDY: NASCAR
Continues to Dominate
Corporate Sponsors
Among the Fortune 500
#3 NASCAR Now
Partners With 1 in
Every 4 Fortune 500
Companies
this Nathan’s Applauds
FDA Findings on
Hot Dogs
this Nathan’s Applauds
FDA Findings on
Hot Dogs
or this? Nathan’s Identifies 5
Ways the FDA Just
Made Humanity
Healthier
#1 New Report Ranks Top
U.S. Cities for Bedbug
Infestations
#1 New Report Ranks Top
U.S. Cities for Bedbug
Infestations
#2 These Are the Cities With
the Most Bed Bugs
#1 New Report Ranks Top
U.S. Cities for Bedbug
Infestations
#2 These Are the Cities With
the Most Bed Bugs
#3 Chicago Tops Bed-
Bug Cities List for
Third Year in a Row
this EPIC Investigation:
Spy Agencies Are
Tapping Data From
Your Apps
this EPIC Investigation:
Spy Agencies Are
Tapping Data From
Your Apps
or this? How the Government
Uses Angry Birds to
Spy on You
this New ACLU Report
Reveals That FBI Uses
Malware for Surveillance
this New ACLU Report
Reveals That FBI Uses
Malware for Surveillance
or this? The FBI Can Secretly
Turn on Your Laptop
Camera Without Turning
on the Indicator Light
subheadline
3
business Last project of outgoing CEO,
Stan Russell
business Last project of outgoing CEO,
Stan Russell
tech First tool built at new all-robot
plant in Oregon
buzzwords
4
this? Hired, a leading staffing agency,
today announced its acquisition of
Fired, a prominent management
consultancy.
this? Hired, a leading staffing agency,
today announced its acquisition of
Fired, a prominent management
consultancy.
or this? Hired, LLC, one of the largest
staffing agencies in North
America, today announced its
acquisition of Fired, LLC, a
management consultancy best
known for its portrayal in the
movie, Up in the Air (2009).
quotes
5
this? “In 2014 we launched T Brand
Studio with a small team that
focused on creating branded
content at a level of quality
people expect from the New York
Times. That talented team of
designers, writers, producers,
developers and strategists has
grown four-fold in the last year,
and we’re excited to bring our
market-leading expertise to
international advertisers.”
this? “In 2014 we launched T Brand
Studio with a small team that
focused on creating branded
content at a level of quality
people expect from the New York
Times. That talented team of
designers, writers, producers,
developers and strategists has
grown four-fold in the last year,
and we’re excited to bring our
market-leading expertise to
international advertisers.”
or this? “Last year, we were a risky
experiment. Today, we’re an
indispensable—and soon
international—moneymaker.”
links
6
this? T Brand Studio in New York has
completed 70 campaigns for 60
advertisers, including the award-
winning campaign about women
in prison for Netflix to promote
Orange Is the New Black and
major campaigns for Cole Haan
and Google.
this? T Brand Studio in New York has
completed 70 campaigns for 60
advertisers, including the award-
winning campaign about women
in prison for Netflix to promote
Orange Is the New Black and
major campaigns for Cole Haan
and Google.
or this? T Brand Studio in New York has
completed 70 campaigns for 60
advertisers, including the award-
winning campaign about women
in prison for Netflix to promote
Orange Is the New Black and
major campaigns for Cole Haan
and Google.
this? Christine M. McCarthy has been
named Senior Executive Vice
President and Chief Financial
Officer and Kevin Mayer has
been named Senior Executive
Vice President and Chief Strategy
Officer of the Walt Disney
Company, effective immediately,
it was announced today by
Robert A. Iger, Chairman and
Chief Executive Officer.
this? Christine M. McCarthy has been
named Senior Executive Vice
President and Chief Financial
Officer and Kevin Mayer has
been named Senior Executive
Vice President and Chief Strategy
Officer of the Walt Disney
Company, effective immediately,
it was announced today by
Robert A. Iger, Chairman and
Chief Executive Officer.
or this? Christine M. McCarthy has been
named Senior Executive Vice
President and Chief Financial
Officer and Kevin Mayer has
been named Senior Executive
Vice President and Chief Strategy
Officer of the Walt Disney
Company, effective immediately,
it was announced today by
Robert A. Iger, Chairman and
Chief Executive Officer.
visuals
7
this? There are some things you just
can’t get out of your head… a pop
song, a line from a movie… a
spicy chicken sandwich? When it
comes to crave-ability, Wendy’s
Spicy Chicken Sandwich always
hits the spot. Spicy chicken lovers
take to social media to chatter
about their sudden cravings for it.
In fact, fans tell us the only way to
get Wendy's Spicy Chicken
Sandwich out of their head is to
get it in their hands—and mouths.
this? There are some things you just
can’t get out of your head… a pop
song, a line from a movie… a
spicy chicken sandwich? When it
comes to crave-ability, Wendy’s
Spicy Chicken Sandwich always
hits the spot. Spicy chicken lovers
take to social media to chatter
about their sudden cravings for it.
In fact, fans tell us the only way to
get Wendy's Spicy Chicken
Sandwich out of their head is to
get it in their hands—and mouths.
or this? There are some things
you just can’t get out
of your head… a pop
song, a line from a
movie… a spicy chicken
sandwich? When it comes to
crave-ability, Wendy’s Spicy
Chicken Sandwich always hits the
spot. Spicy chicken lovers take to
social media to chatter about their
sudden cravings for it. In fact, fans
tell us the only way to get Wendy's
Spicy Chicken Sandwich out of
their head is to get it in their
hands—and mouths.
this? The U.S. Chamber of Commerce
today launched a significant ad
blitz in dozens of congressional
districts across the country to
support reauthorization of the U.S.
Export-Import Bank.
The ads can be viewed here.
this? The U.S. Chamber of Commerce
today launched a significant ad
blitz in dozens of congressional
districts across the country to
support reauthorization of the U.S.
Export-Import Bank.
The ads can be viewed here.
or this? The U.S. Chamber of Commerce
today launched a significant ad
blitz in dozens of congressional
districts across the country to
support reauthorization of the U.S.
Export-Import Bank. View the ads
here:
this? Vice Media today announced that
it raised a new round of founding,
in the amount of $500 million, in a
deal that values the youth digital
media brand at $2.5 billion. To put
this eye-popping number in
context, in March, Business
Insider secured $12 million, at a
$100 million valuation, while in
January Mashable raked in $13
million.
this? Vice Media today announced that
it raised a new round of founding,
in the amount of $500 million, in a
deal that values the youth digital
media brand at $2.5 billion. To put
this eye-popping number in
context, in March, Business
Insider secured $12 million, at a
$100 million valuation, while in
January Mashable raked in $13
million.
or this? Vice Media today announced that
it raised a new round of founding,
in the amount of $500 million, in a
deal that values the youth digital
media brand at $2.5 billion. Here’s
how Vice stacks up against other
publishers:
recap box
8
this? The webinar will take place on May
7, 2016, from 10 AM - 12 PM EST.
To register, please visit
http://prnewsonline.com/webinar.
this? The webinar will take place on May
7, 2016, from 10 AM - 12 PM EST.
To register, please visit
http://prnewsonline.com/webinar.
or this? To recap:
DATE
May 7, 2016
TIME
10 AM – 12 PM EST
LOCATION
http://prnewsonline.com/webinar
9
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or
-30-
9
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or
-30-
contacts
10
this? Press Contacts
Ernie Knewitz
(732) 524-6623
(917) 697-2318 (M)
Amy Jo Meyer
(732) 524-6678
(908) 616 6250 (M)
this? Press Contacts
Ernie Knewitz
(732) 524-6623
(917) 697-2318 (M)
Amy Jo Meyer
(732) 524-6678
(908) 616 6250 (M)
or this? Press Contacts
For Interviews With Alex Gorsky
Ernie Knewitz
(732) 524-6623
(917) 697-2318 (M)
For Everything Else
Amy Jo Meyer
(732) 524-6678
(908) 616 6250 (M)
social media
10
Michael Irvin & Jerry
Rice Named 2016 Pro
Bowl Legends
Captains
Michael Irvin & Jerry
Rice Named 2016 Pro
Bowl Legends
Captains
We just named these two
Hall of Famers the
legends captions for the
2016 Pro Bowl. (Hint:
they’re both wide
receivers.)
Michael Irvin & Jerry
Rice Named 2016 Pro
Bowl Legends
Captains
We just named these two
Hall of Famers the
legends captions for the
2016 Pro Bowl. (Hint:
they’re both wide
receivers.)
Congratulations to
@michaelirvin88 and
@JerryRice, the
2016 Pro Bowl
Legends Captains!
blog post
11
Why is this man
smiling? And
what does it have
to do with news
releases?
this? Bloomberg LP and Michael R.
Bloomberg, its founder and
majority shareholder, announced
today that Daniel L. Doctoroff will
be stepping aside from his role as
President and Chief Executive
Officer of the company effective
at the end of this year. Bloomberg
LP will not name a replacement,
but rather will again be led by Mr.
Bloomberg with support from the
existing leadership team.
this? Bloomberg LP and Michael R.
Bloomberg, its founder and
majority shareholder, announced
today that Daniel L. Doctoroff will
be stepping aside from his role as
President and Chief Executive
Officer of the company effective
at the end of this year. Bloomberg
LP will not name a replacement,
but rather will again be led by Mr.
Bloomberg with support from the
existing leadership team.
or this? A little less than seven years ago,
Mike Bloomberg bestowed on me
the greatest honor possible: he
entrusted me with his company. It
is with great pride that I now turn
it back to him. At the end of this
year, I will step aside as the
President and CEO of Bloomberg
LP and Mike will once again
assume the helm of the company.
google alert
12
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