Post on 16-Jul-2015
Good marketers MEASURE.!
Metrics are critical to ensuring that your marketing is aligned
with your business objectives.
SETH GODIN
“
”
COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
MEASURE
EVERYTHING OF SIGNIFICANCE.
ANYTHING THAT IS
IMPROVES.
MEASURED AND WATCHED,
Bob Parsons
“
”!
THE BOTTOM LINE
you
REFUSE ACCESS
SUCCESS
TRACK YOUR METRICS, WHEN YOU CHOOSE NOT TO
TO THE INFORMATION THAT BREEDS YOUR
SALES MINUS VARIABLE COSTS
CONTRIBUTION MARGIN =
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
3. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE
OVERALL HEALTH OF YOUR BUSINESS
3. CONTRIBUTION MARGIN
CURRENT RATIO INDICATES YOUR LIQUIDITY, ASSESSES YOUR ABILITY TO MEET OBLIGATIONS,
AND MEASURES YOUR FINANCIAL STRENGTH
4. CURRENT RATIO
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO
6. ADVERTISING COST VS. REVENUE PER SALE
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED
7. SALES TEAM CONVERSION FUNNEL
THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM
ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.
9. TOP REVENUE GENERATING EMAILS
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER
11. LIFETIME CUSTOMER VALUE
THE GUIDING METRICS DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS
PLUS HUNDREDS MORE
TO MAKE SURE THAT YOUR DATA IS
AND THERE’S
ZERO!
PULLED IN REAL TIME ALWAYS UP-TO-DATE
MANUAL DATA ENTRY
THE GUIDING METRICS DASHBOARD TEAM CAN
SCHEDULE YOUR FREE
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILD AN AUTOMATED DASHBOARD
ONE-ON-ONE CONSULTATION
GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCHEDULE YOUR FREE ONE-ON-ONE CONSULTATION
that needs to
TRACK THEIR METRICS?CLICK TO SHARE
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