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4 Prepared by Grayling for [Client Name] [DateYear]

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Consumer Brands

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Technology, Media and Telecoms

Prepared by Grayling for [Client Name] [DateYear] 10

Energy, Environment & Industry

Government & Public Sector

Financial & Professional Services

Healthcare & Pharmaceutical

Bringing it to life…

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Focus on…

Who we work for

900 staff in 70 offices around the world

Overtype or delete text hereIt is intended to be a listingof offices

SWOT Analysis

Strengths

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Weaknesses

Chances

How to present team photos

Hanning KempeSwitzerland

Loretta TobinUK

Bruce Shu China

Sepp TschernutterAustria

Jacinta GaudaUSA

Remy Debrant France

Han van der ZwanNetherlands

Peter EriksonSweden

Our Team

— Studies

— Joined Grayling in …

— Managing Director, Director Consumer Brands & Healthcare

— Studies

— 10 years experience in PR

— Joined Grayling in ...

— Senior Consultant und Deputy Director Consumer Brands & Healthcare

Nicole Hall

Senior Consultantnicole.hall@grayling.com

— Studies

— Joined Grayling in ...

— Consultant, Consumer Brands

Vera Lange

Consultantvera.lange@grayling.com

Sigrid Krupica

Managing Directorsigrid.krupica@grayling.com

Team Structure with Images

FirstnameLastnameFunction

Client

FirstnameLastnameFunction

Public Relations Public Affairs

Dialogue Groups

Families

Consumers

HousewivesFamilies/Parents

FamiliesLifestyleHealth

Experts

Families/KidsNutrition

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Overview

Cooperation with Radio channels— Lorem ipsum — Lorem ipsum— Lorem ipsum

Media Work

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Advertorials

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Core Message

Basics: Press Office (Media list,basic press kit, releases)

“Title of the PR-Programe“

Awareness InformationEmotion

Time schedule

Time schedule 42 43 44 45 46 47 48 49 50 5141 52

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Budget

Position Grayling External Costs Total

Basics:Medienverteiler, Basispressetext, Organisation Pressecorner, 3 Presseaussendungen, 3 Monate Pressebüro, pro Monat EUR 4.500, bei 3 Monaten 1.000 1.500 15.000

Sujet „Rama Familien-Initiative“Konzept, Grafik, Design, Fotorechte 2.500 500 3.000

Radio-Kooperation:Konzept, Verhandlungen, Kundenabstimmung, Abwicklung, Follow-upKooperation KroneHit Radio – Ankündigung & Quizspiel & City Bag, je 2 Wochen 3.100 16.200 19.300

Rama Promotion TeamKontakt, Auswahl, Briefing, Kundenabstimmung (Redaktionen & Schule) 2.325 1.500 3.825

Budget für Promotion:„Familien-Sonntag“, Fotograf, Redaktionstour Mini-Kühlschränke, Sonnenblumen 775 3.000 3.775

Story-SellingLancierung/“aktiver Verkauf“ von 3-5 redaktionellen Beiträgen/Artikeln im Umfeld der ATL-Kampagne, pro Monat 1.550, bei 3 Monaten 4.650 4.650

Total 26.850 22.700 49.550

Phase 1 Phase 3Phase 2

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Phase titleFrom–To

Other title

Who are the Stakeholders

Stakeholder

Print Online

Broadcast

Stakeholder

StakeholderStakeholder

Stakeholder

Today & Tomorrow

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Tomorrow

What Experts are Saying

Hungary: Commy nisci eugiat

Czech: Commy nisci eugiat

Poland: Commy nisci eugiat

We use MSN messenger

when we work at home. I can find 90% of the people I am looking for on MSN.

Switzerland: Commy nisci eugiat

Microsoft has to expand its online advertising share if it wants to dominate the internet and on the PC.

To get product-tests from MSN you often have to get in touch with them yourself.

Austria: Commy nisci eugiat

Switzerland: Commy nisci eugiat

At Wall Street, people are convinced the MSN platform is the reason why Microsoft has higher operation costs than Yahooo and Google.

I like Google and Seznam and combine these two search engine domains.

MSN as a search engine is rarely used. Only its messenger service is well known amongst consumers.

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