The Future of Membership

10 June 2010

Transaction

D i f f e r e nt Mode l s

Relationship

Join a group Co-create a group

D i f f e r e nt Mode l s

Predictable Learning

D i f f e r e nt Mode l s

Relationship LearningCo-create

!WHAT CAN WE MAKE TOGETHER?"

ELEVATES THE RELATIONSHIP

BENEFITS BECOME “HAPPY SIDE-EFFECTS"

C r e at i n g a C o l l a b o r at i v e E c o s y s t e m

A C A S E S T U D Y

RELATIONSHIP BASED

NO MEMBERSHIP FEE - ONLY INVESTMENT NO MEMBERS - ONLY PARTICIPANTS AND BACKERS

CONNECTED VIA FACEBOOK AND TWITTER

CO-CREATED

YOUNG

IMAGINATIVE

LOCAL

A C A S E S T U D Y

RSA FELLOWSHIP COUNCIL WHAT ARE WE

DOING RIGHT NOW?

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6 Constantly monitoring and assessing - Self-reflective

40 Fellows - 20 elected - 20 Trustee nominated

Open - Outward looking towards Fellows - transparent

Distributed model - many leadership roles and encouragement for initiation

Full working partnership between RSA staff and Fellows

Creating collaborative working spaces in real life and online

RSA FELLOWSHIP COUNCIL

E M E R G E N T EFFECTS

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Creating safe space for difficult conversations

Helping develop systems for collaboration

Engaging well with Fellows online

Creating a positive and supportive !tone of voice"

Signs of increased permeability

RSA FELLOWSHIP COUNCIL

C H A L L E N G E S

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Managing uncertainty

Building trust and translating this within the whole Fellowship

Turning talk into action

Being patient - 40 strangers working together from far and wide....

A n i n t e r e s t i n g C A S E S T U D Y

I D E O M E E T S U N I T E D S T A T E S G R E E N

B U I L D I N G C O U N C I L

REDESIGN THEIR ORGANISATION IN A WAY THAT IS MORE CLOSELY ALIGNED WITH THEIR MISSION TO PROTECT AND CELEBRATE NATURE

THE BRIEF

80 LOCAL CHAPTERS NATIONWIDE

STRUGGLE WITH CHALLENGES LIKE MAKING GROUP DECISIONS AND KEEPING MEMBERS MOTIVATED AND INVOLVED

KEYSTONES WOULD BE MULTIFUNCTIONAL, TEMPORARY NETWORKS ASIDE FROM THE GEOGRAPHIC CHAPTER

MORE ABOUT PERSON TO PERSON THAN CHAPTER TO NATIONAL BODY “THE ORGANISTION WOULD BE SUCCESSFUL WHEN THE NATIONAL BODY WAS LEARNING AS MUCH FROM THE CHAPTER AS THE OTHER WAY ROUND”

SYMBIOTIC INTERDEPENDENCE BETWEEN THE FUNGI AND THE ITS ASSOCIATED TREES

LOTS OF IDEAS GENERATED - EACH CHAPTER COULD CHOOSE FROM A MENU OF INITIATIVES

TOP DOWN MANDATES CAUSED A LOT OF FRICTION

RECOMMENDED A SURVIVAL SIMILAR TO ‘R’ SPECIES - LOTS OF OFFSPRING WITH FEW SURVIVING.

"Things like the need for face to face contact, or feeling valued, or mutual respect between national and local parties were a challenge for us since we needed to really abstract the biological aspects," Morgan.

"People just don't behave functionally, they act emotionally, and it felt like a place that biomimicry could have a hard time connecting with the behavioral aspect," Fulton Suri.

Thank you