Post on 14-Feb-2016
description
ACCESSIBLE
EMOTIONAL
A DIFFERENT PATH
SMART
SIMPLE
EASE
FORM > FUNCTION
THOUGHTFUL
CURATED
HUMAN
A STATEMENT
TEXTURED
RHYTHM
FLUID
LAYERS
UNEXPECTED
PURPOSEFUL
IRREVERENT
FUTURE
EFFICIENT
DRAMA
CAPTIVATING
REVEAL
SEAMLESS CIEMATIC A SYMPHONY INSPIRING HONEST
“JOIE DE VIVRE” APPROACHABLE FUN ATTAINABLE NEW & BETTER WAY
YOU & ME, TOGETHER WELCOMING LESS FORMAL WOW (FACTOR) UNCOMPRISING ELECTRIC
HOW FAR CAN I GO?
• EFFECT OF TERRAIN
• REGENERATIVE BRAKING
HOW LONG DOES IT TAKE TO CHARGE?
• EASY HOME INSTALLATION
• PEAK TIMES AND COST IMPLICATIONS
ROAD TRIPS
• CHARGING ON-THE-GO DETAILS
• PLANNING THE ROUTE
HOW IS ELECTRICITY GENERATED • 0 IMPACT (solar panels)
• WHAT HAPPENS AT THE POWER PLANT
EASY TO OWN • ADDITIONAL BENEFITS OVER ICE
(storage, carpool lanes, good parking)
• VIN VIDEOS
• CAPIVATE, REVEAL & FUN EXPERIENCE
• EASE SOMEONE IN
• DIRECTED DEEPER STORY (CURATED)
• MAINTAIN HIGH LEVELS OF EXCITEMENT WHILE REVEALING NEW KNOWLEDGE
• SOLVING FOR BOTH PLATFORMS IN DESIGN & BUILD