Ten Ways to Give Your Content Strategy a Fresh Start

Clean Up Your Site’s Keywords

Get rid of keywords that don’t make sense for your site, and consider using long tail keywords that are more relevant to your business for a quick SEO boost.

Give Google a reason to crawl your site. You should “punch up” or edit your copy at least every 6 months to give search engines something new to crawl.

Add Fresh Copy

Headings and Tags Matter

• The new Google Panda algorithm loves H1,H2, and H3 tags.

• Subheadings normally point out where people’s eyes should go to find the information they need.

• Break up you content with these tags for clarity and better rankings.

Does Your Content Stand Out from the

Crowd?

Your content should be unique and interesting. If your copy reads like that from another website, or if your blog has run out of new ideas, you could be damaging your search engine ranking.

Include a Call to Action• You can’t expect to

make a sale if you don’t ask for it.

• Include a call to action on every blog post and in your web copy.

• Link to a specific page on your site in your CTA.

Use Compelling Images

Website visitors are 85% more likely to make a purchase when images are used on a website.

Add a Blog• Consumers trust

information they find on blogs, which leads to more purchases.

• Adding a blog to your site helps you to establish your company as an authority in your field.

Quality Matters

Google ranks sites based on quality as well as many other factors. Well written, error-free copy is critical for positioning your website for success.

Go Mobile

Make sure your site

is just as great on

mobile sites as it is

online.

It’s estimated that

mobile commerce

will account for

25% of all sales in

the next few years.

Hire a ProfessionalDon’t have enough time to stay on top of Google changes, keywords, blogs, and marketing? That’s where hiring a professional consultant comes in.

Hire an expert who can handle all these issues for you, letting you focus on your business.

Pro Pen Media can help you freshen up your content strategy and increase your

search engine rankings. Visit propenmedia.com for more information.