Telling Your StoryAuthentic. Hardworking. Family.

What are your hobbies?CookingDecoratingScrapbookingSewingGardeningExercisingYour kids?

The Challenge

Two Approaches to Telling YOUR Story

Picket Signs Building Bridges

Activism◦ Speaks mainly on

agriculture at all times

◦ Passionate confrontation with those who attack

◦ Black and white view points

◦ Based on science and experience as farmers

Relationships◦ About the people rather

than the topic

◦ Sharing experiences

◦ Finding common values

◦ Being authentic

◦ Showing hard work

◦ Family focused

Examples

http://thepioneerwoman.com/

http://www.smockityfrocks.com/

http://thefarmchicks.typepad.com/

Who is your target?Blogs focused on relationships

can build connections with women like you.

Talk about the things your target audience is talking about.

Must be positive in nature.Funny.Ag and non-ag in content.About YOU!

www.goodenessgracious.blogspot.com

Common-sense commentary on working motherhood, cooking and all Goode things

Where do you fit?

Back to your hobbiesPick one of your hobbiesHow many people in this room

share your interest?Would any outside of agriculture?

Now what?Start smallCommit to the conversationUse toolsSign up for more opportunitiesTell your authentic, hardworking

story about your family