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Television Graphics

Television Graphics

EyeCandy – And MoreAnd MoreEyeCandy – And MoreAnd More

Types of GraphicsTypes of Graphics

•Full Screen Graphics (FSG)

•Bullets

•Quotes

•Charts & graphs

•WX

•Full Screen Graphics (FSG)

•Bullets

•Quotes

•Charts & graphs

•WX

FSG ConsiderationsFSG Considerations

•Is the font large enough?

•Is there too much information?

•Use bullets and reveals

•Charts are better than numbers

•Is the font large enough?

•Is there too much information?

•Use bullets and reveals

•Charts are better than numbers

Types of GraphicsTypes of Graphics

•Over the shoulder (OTS)

•Locators

•Story captions

•Bugs

•Branding

•Over the shoulder (OTS)

•Locators

•Story captions

•Bugs

•Branding

Bugs & IDsBugs & IDs

•Bugs introduced by CNN in 1980s to prevent theft

•Bugs now used for branding

•Bugs effective for station recall, but not necessarily more effective than IDs.

Research presented at Broadcast Educators Association Conference, April 2002 by Mark J. Pescatore, University of North Carolina. Posted at http://www.newslab.org/research/bugs.htm

Not really there...Not really there...

•Sports

•First down markers

•Commercial placements

•Chromakey standups

•Ethic problems

•CBS News millenium

•CBS Early Show logo

•Sports

•First down markers

•Commercial placements

•Chromakey standups

•Ethic problems

•CBS News millenium

•CBS Early Show logo

Captions & Crawls = Overload?

• Kansas State University & Newslab

• Two groups: one with crawls, one without

• Group without recalled moreLori Bergen, Tom Grimes, and Deborah Potter, “How Attention Partitions Itself During Simultaneous Message Presentations,” Human Communication Research, Vol. 31, No. 3, July 2005, 311-336.

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Who Makes This Stuff?

Who Makes This Stuff?

•In house graphic artists

•Off-site production houses

•VDO

•GFX

•AP Graphics Bank

•Digital Juice (“Jumpbacks”)

•In house graphic artists

•Off-site production houses

•VDO

•GFX

•AP Graphics Bank

•Digital Juice (“Jumpbacks”)

News in Motion

•Knight-Ridder company provides ready-made animations

•Available by subscription

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Research:AnimationResearch:Animation

•Indiana University and Newslab study

•VO alone: high attention, low retention

•Static FSG: low attention

•Animated FSG: high attention, higher retention

•Indiana University and Newslab study

•VO alone: high attention, low retention

•Static FSG: low attention

•Animated FSG: high attention, higher retention

http://www.newslab.org/research/animate.htm

Sets: Hard or Soft?Sets: Hard or Soft?Hard sets are physically constructed

Soft or virtual sets are computer-

generated

Soft or virtual sets are computer-

generated