Post on 19-Jan-2015
description
Agenda
Objective– Class Objectives– Website Objectives
Current Web – First glance– SWOT– Usability– Market Research
Our Modifications– Quick Fixes– Website Design– Functionality
Print and newsletterConclusions and recommendations
Class Objectives
Class Objectives
Work with client to identify problems and develop an analysis, strategy to meet needs, and produce interactive
media solutions to address those needs.
Meet Ims 440
Krista AdkinsMajor: Graphic DesignTeam: DesignContributions: Website Mock Ups of each pageHometown: Loveland, OH
Paige HakeMajor: Graphic DesignTeam: Design Contributions: Print Catalogue Design, Newsletter Design, Logo Mockups, Web, Print, and Newsletter Research Hometown: Springfield, OH
Jenny MillerMajor: Graphic DesignTeam: DesignContributions: Logo Design, Logo Finalization, Web Wireframes, Process Book Design Hometown: Blue Ash, OH
Graphic Design
Communications
Mary BabolatoMajor: CommunicationsTeam: CommunicationsContributions: Category Consolidation, Translation, Executive Summary, Client ChargeHometown: Berlin, NJ
Yi SunMajor: AccountingTeam: CommunicationContributions: Executive Summary Editing, Product Content, Page Editing, Homepage Content Hometown: Shanghai, China
Kevin BlankMajor: Professional WritingTeam: CommunicationContributions: Process Book, Editing Summaries, Google Adword Research, Product ResearchHometown: Toledo, OH
Annie FarleyMajor: Mass CommunicationsTeam: CommunicationsContributions: Category Consolidation, Copy Writing, Product Research, Translation, Student BiosHometown: Austin, TX
Marketing
Tyler GamesMajor: MarketingTeam: MarketingContributions: Market Research, Category Consolidation, Translation, Qualitative Usability Hometown: Nashville, TN
Mitch QuafortMajor: MarketingTeam: MarketingContributions: Process Book, Development, Usability Testing, Market Research Hometown: Madison, CT
Daniela SantistebanMajor: MarketingTeam: MarketingContributions: Process Book Summaries, Social Media Research, Market Research, Powerpoint Hometown: Lima, Peru
Caitlin SheehanMajor: MarketingTeam: MarketingContributions: Process Book, Marketing Research, Product Pages, Google Adword ResearchHometown: Annapolis, MD
Frank Winston
Major: Mass CommunicationsTeam: ProgrammingContributions: DevelopmentHometown: McLean, VA
Brett Westerman
InstructorScrum MasterContributions: Project Management of Site DevelopmentHometown: Toledo, OH
Project Objectives
• Work with interdisciplinary team to create interactive media for Community Enterprise Solutions’s Invennovations.
• Create a website featuring Invennovations, an email newsletter template, and a print catalog
• Create a database driven template and a search bar funciton
Our Methods
Scrum•Agile software development framework •Focuses on project management institutions where it is difficult to plan ahead
Website Objectives
Provide Rural NGO’s, individual sellers, and inventors an interactive catalog and idea exchange market of products that solve the developing world’s most challenging
problems.
General Objective
Target Market
1. Primary Market: NGO’s and community leaders in rural Latin America seeking to provide sustainable products for their communities.
2. Secondary market: Developed world Inventors with the desire to create sustainable product sto solve developing world problems.
Personas
Lucas:
• Villager in an isolated and impoverished community in Mexico.
• Recently, his village has had a problem acquiring fresh water.
• Accessing the web through an Internet café in his town, he finds that water purification products for sale.
• He has not found an accessible and affordable one.
Personas
Supportive Sam:
• Sam works for an NGO in Nicaragua• Passionate about helping people, he targets remote
villages to longstanding problems in these communities.
• He wants to provide people with equipment and skills to find food and clean water.
• His NGO can subsidize an initial investment to buy products or services to accomplish this.
Personas
Charity Cathy:
•Charity Cathy owns her own technology business in the US. •She wants to give back to needy and has heard about micro-finance.•She has an idea for a product, that like micro-financing, would not only solve everyday problems villagers face but also help them become entrepreneurs.
Current Website
Market Reseach
• Main Problems
• Best usage in featured products and category forming.
Internet Research in Latin America
• Internet access – Increasing
tremendously in Latin America
– Numbers vague from developed world research
– But main points of access are accurate
Competition
HomeConfusing logo and brand name
Run on text, lacks explicit definition of target market
Dated Banner design
Too many categories, difficult navigation
Hidden search fuction
Product pages
No way to tell in which category you landed.
Wordy layout and too many details for users
Scrolling needed to get to other products
Forrester Score Cards
• Total scores (-50 to 50 Range)– Mean score: -16
• Value (-6 to 6 Range)– Mean Score: -3
• Navigation (-18 to 18 Range) – Mean Score: -5.6
• Presentation ( -18 to 18 Range)– Mean Score: -3
• Trust (-14 to 14 Range)– Mean Score: -4.33
Forrester Insights“ Nothing on the site is incredibly complicated, and
everything available to users is simple to use.”
“A lot of the descriptions in products and in describing the site is wordy and confusing.”
“The text and layout seems cramped into a central column rather than using the entire window.”
“Finding the search bar is a task in itself.”
“The NGOs and the inventors are addressed, but not the villagers in South America.”
Eye Tracking
30 Seconds worth of scrolling
Busy Design
Website SWOT
Website SWOT
Modifications
Continuous Quick Fixes• Category Consolidation
28 Categories 11 Main Categories
Continuous Quick Fixes
• Navigation Creation
• Home Text Reduction
Name and slogan
• Names we liked: – GlobalVillage– Sending Out Solutions– IdeaVillage– Util
Design Process
Overall Design
Product page
Stages of Database
From Google Spreadsheet, to MYSQL
CMS System
• Search bar and database
Search Bar Stages
Categories
Final Touches
Catalog and Newsletter
Catalog
Newsletter
Conclusions and Recommendations
Translation
• Translation was the natural next step.
• Professional Quotes – Conversa:$1,623.32, with a 30% non-profit
discount ,12-16 business days. – Affordable Language Services: $3,910,
completed in 12-15 business days.
• Final decision was to purse translations in-house.
• Recommendations: – Language that respects variations across
Latin America– Simplicity throughout – Checking with native speakers from most
relevant areas for Tecnoconect (Guatemala, Ecuador, Mexico) to make sure it still makes sense.
Translation
Social Media
• Current Social Media:
• Lack of social media is an opportunity loss for free marketing
– Information resource to the Tecnoconect new products aside from the website.
– tool to network with similar organizations.
– Tweets about: • new products, Latin American
legislation, good and bad news in Latin American infrastructure, retweeting partners' and influencials.
Social Media
• Social Media should not be overly serious and should be used as tool to converse with Tecnoconect’s audience and partners and should link back to website.
• Use: – Appropriate Humor – User Generated Content – Push news and posts by others related to the
industry and company
Social Media
Keyword Reserch
• Google AdWords search for potential products or services found in Tecnoconect
• Keywords used: “economic solutions”, “educational solutions”, “health solutions”
• Uncovered how many people, in a country, searched for the phrase per month, variations of the phrase, and the type of competition.
• Example: – Worldwide, the phrase “Bed nets” was
searched by 14,800 people around the world in the past month and the competition for the search is “high”.
Keyword Reserch
SEO and Google Analytics
• Search engine optimization uses tools like Google Analytics to determine how the site is being found, and who is finding it using search engines.
• 3 main points.– Who is using my site?– Where are they coming from?– How are they engaging with the content?
In the end