Technologies and Innovations behind an

Award-Winning Musical Product with

Social Network Elements

Awarded Products of iMusicTech

22 October 2010

1

Agenda

• Personal Background

• About iMusicTech

• Awarded Product 2009

• The Technology

• Awarded Product 2010

• Social Networking

• The Future

1

2

• Graduated from University of Hong Kong in 1994

• Pioneer to develop 3D cubic printing in Japan

• Introduce in Hong Kong and China in 1995

• Managed production plant in China over 10 years

• Employ more than one thousand mainland workers

• Leader of mobile accessories industry in the early stage

• Enter to Audio & Video industry

Personal Background

3

Personal Goal

• To develop local brand and promote it worldwide

• iMusicTech Limited was established in 2008

• Group of experts in IT, music and electronics industries

• Represents interactive music technology

Personal Background

4

Achievement

• Invented the 1st iPhone/iPod Karaoke Docking Device

• Software & Hardware developer of Apple

• “Made for iPod Program”

• “Works with iPhone Program”

• Member company of Hong Kong Science and Technology Parks

• Incu-Tech Incubation program

• Small Entrepreneur Research Assistance Programme

• 2 million funding

Personal Background

5

iMusicTech Limited was founded in November 2008 by a group

of experts in IT, music and electronics industries.

The company name “iMusicTech” represents interactive music

technology, meaning that we create interactive musical products

by advanced technologies.

About iMusicTech

6

• Software & Hardware developer of Apple

• “Made for iPod Program”

• “Works with iPhone Program”

• Developed The 1st iPhone/iPod Karaoke Docking – iMusic Station

iMusicTech aims to develop local brand and promote it worldwide.

We have agents in UK, Japan, etc.

About iMusicTech

7

The product serious are

• iMusic Station

• iMusic Party

• iMusic Theater

• iMusic Pocket

• iMusic Buddy

• iMusicTrack

Our Products

8

Our Awarded ProductsiMusic Station (2009)

9

Our Awarded Products –The Concept

10

• Vocal remover

• Remove the Vocal part of a song

• Pattern recognition

• Search Song by Humming

• Pattern comparison

• Scientific Scoring

Our Awarded Products –The Technology

11

Technology – Vocal Remover

Left Vocal :

Left Music :

Right Music :

Right Vocal :

－

Result : 12

Music Searching by Singing

• Search for an audio by singing or humming.

• Supported by Department of Computing in The Hong Kong Polytechnic University –Pattern recognition

1. User record

humming

2. Send data to server

3. Search by

pattern file

Technology - Pattern recognition

Search Song by Humming

13

Scoring and Judging

Algorithm by recent research

– To achieve accuracy and neutrality.

Objective judging

– Rhythm, tempo, harmony, breathing timing, etc.

Motion Detection

Technology – Scientific Scoring

14

Time (sec)

Pitch

1s 2s 3s

Original Song

Time (sec)1s 2s 3s

Pitch

Your Voice

Technology – Scientific Scoring

15

Our Awarded ProductsiMusic Party (2010)

HKEIA 2010

Gold AwardConsumer Electronics

16

17

18

Social Network with

interactive music technology

• Music is the common language to connect people all over the world. The current flow of communication is too one-sided.

• We introduce a two way communication product. That is, interactive product which allows users to communicate with each other, through internet all over the world.

19

Our PartnersImportant to the path of success

Partnership

Foreign Sales agents: UK, Japan & more…

Provide over 200,000 songs for our database

Selling our hardware products to overseas markets

Local Partners: at least 4 local label comapanies

Provide songs for us to demonstrate our new technology in our website;

To test the algorithm of our new technology

Brand Building in Local Market

20

• Integration Project with Karaoke Box starts from Jan 2011

- search songs by humming

• Website www.imusicworld.org

- to promote our brand and technology

- recruit new talents from competitions in product design

- Union platform for teenagers and music lovers

Our FutureImplementation on the technology

21

22

Q & A

THANK YOU !For more details: www.imusictech.com

www.imusicworld.org

23