Welcome to techmap:
Overcoming Content Shock
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Content Shock. Eh?
“The emerging marketing epoch defined
when exponentially increasing volumes of
content intersect our limited human capacity
to consume it.” Mark W Schaefer
Our speakers…
Emily Turner
Content Strategist & Consultant
Doug Kessler
Creative Director & Co-Founder, Velocity Partners
Gareth Case
Global Marketing Director, Xchanging
Emily TurnerContent Strategist & Consultant
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@emilyaturner
100and40.com
Doug KesslerCreative Director & Co-Founder,
Velocity Partners
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Home run content in the age of ‘content shock’.
Doug KesslerVelocity Partners
@dougkessler
Content Shock?
1455
1492
What Content Shock ignores
• Granularity
• Change
• Quality
Go
od
ies
Time
Home run content
Why confidence:
1. It attracts, projecting success2. It signals expertise and experience3. It signals honesty4. Grabs attention
Stuff prospects care about most.
Stuff you know the most about.
The Sweet Spot
Head x Heart = Home Run
Home runs:
1. Content with confidence2. Written from your Sweet Spot3. Harnessing emotion
Gareth CaseGlobal Marketing Director, Xchanging
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Is Data the Holy Grail for
Marketers?
Join us to learn about:
• driving online ad buying and performance with programmatic
advertising
• understanding your customer and how they engage with your brand
• identifying and building relationships with targeted influencers
• Visualising data to tell a compelling story
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