Tech Start-up School - Technology Marketing

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Marketing isn't just about tactics. You've got to understand your marketplace with thorough research to create a marketing strategy. Specific to B2B technology marketing and start-ups in this space. This presentation was for Business Enterprise Network (BEN) Tech Start-Up School in Bristol, 2012.

Transcript of Tech Start-up School - Technology Marketing

MARKET

Legal

Political

EnvironmentalSocial

Technical

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Know your market

Who Is your customer?

Create your product around them

Licensing

Focus

Collaboration

vision & Outcomes Prepare Slap in the face

Framework

Rapport truth

Questions?

Contact

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