SOCIAL MEDIA INTEGRATIONPRESENTER: DAVE MEYERCOMPANY: BIZZYWEB

TechPulse 2010

TechPulseFirst, a quick primer

What is social media anyway? How to take advantage of

“the new art of conversation”?

TechPulseListen first!

Social media = “the greatest research tool ever created”

Get to know your audience search.twitter.com Google Alerts Advanced search on LinkedIn

TechPulseEffective business strategies

Marketing < brand Build your reputation Solve problems

Competitive Intelligence Find hot topics & trends

No “marketing speak” Interactions speak louder than press releases Be real, and be helpful

TechPulseLinkedIn

65 million users Perfect for

Connecting Job Hunting Branding Corporate Users B2B marketing

TechPulseTwitter

“Microblogging” 140 characters

or less 75 million accounts

(25 million active) 35-49: largest

age group 30 million tweets

per day

TechPulseFacebook

500 million active users

Fastest growinggroup: 35+

Company page:the new “website”

TechPulsePower Uses

Target potential customers Follow users who comment about you or your

market Engage them – discuss, ask questions

Announce members-only offers Highlight/invite to events Use your other resources

Include your profiles on business cards, ads, postcards, etc.

TechPulseWhy Integrate?

Do more with less input Engage your audience where they are

(don’t make them come to you) Boost search engine results

TechPulseCommon Methods

Widgets & Plugins Twitter

Tweet your posts Special offers to followers Link to your profile

Facebook Connect Share content Company pages: “Like” Live conversations/comments

TechPulseCommon Methods

Badges Twitter Facebook LinkedIn

ShareThis Sociable

TechPulseConsolidation

Posterous FriendFeed

TechPulseUsing WordPress

“Blogging” pulls it all together Quick edits, easy posts It’s all about the plugins Widgets make it easy Frequent updates = more traffic

TechPulseTool suggestion: Tweet Deck

TechPulseTool suggestion: HootSuite

TechPulseHow to Measure

“Followers ain’t everything” What to look for:

Number of re-tweets Positive mentions of your brand Count customer interactions Actual actions, dollars or leads

TechPulseForm a strategy

Think about measurement, but focus on outcomes

What do you want to accomplish? Be yourself Create a mix of content: 1/3 about

you, 1/3 sharing ideas & articles, 1/3 conversation with others

TechPulseHow BizzyWeb can help

Designing sites that use social media

SEO/Marketing Blogs and startup sites eCommerce Helping clients integrate

their social media Speaking/consulting

on strategy

TechPulseThank you!

dave.meyer@bizzyweb.com

612-293-9323

bizzyweb.com

twitter.com/dave1meyer

facebook.com/BizzyWeb

linkedin.com/in/dave1meyer