Tech Mpire (TMP) - Product Presentation - July 2017

Tech Mpire

Lee Hunter Luke Taylor Managing Director & Chief Executive Officer Chief Technology Officer (Founder)

e investor.enquiry@techmpire.com

p +61 8 9473 2500

w www.techmpire.com

s ASX:TMP

TECHNOLOGY DEMONSTRATIONDriving global growth.

Confidential - Tech Mpire

Technology Demonstration - July 2017

KEY INVESTMENT CONSIDERATIONS

1. Attractive client offering within high growth addressable markets

2. Strong competitive advantage with nxus®

3. Well placed to deliver sustainable annual profits in the near-term

4. Global client base

5. Focused growth strategies

6. Scalable technology platform allows for efficient global expansion

7. Strong balance sheet with sufficient growth capital

8. Strong revenue growth

9. Attractive relative valuation

10. Adtech sector consolidation

11. Strong board and management

AGENDA

1. What We Do

2. Our Technology: nxus®

3. Our Competitive Advantage

4. A Global Client Base

5. Demo: The Journey of an Advertiser

6. Strategies for Growth

7. Outlook

WHAT WE DO

Tech Mpire is a global mobile marketing technology company.

Our proprietary adtech platform, nxus®, has automated a previously

manual process of finding high quality digital leads.

In essence, we help the world’s biggest brands acquire new users for

their mobile apps, wherever they are in the digital world.

WHAT WE DO: COST-PER-INSTALL

We operate on a cost-per-install pricing model.

The advertiser only pays when a user installs their app.

Online Advertising Pricing Models

CPM(Cost per impression)

CPC(Cost per click)

CPA(Cost per action)

• Advertiser pays when ad is displayed to user.

• Advertiser only pays when user clicks on ad.

• Advertiser only pays when user-defined action occurs, such as sale or install.

For the advertiser, the cost-per-install pricing model means:

• Low risk.

• Low resource.

• High ROI.

WHAT WE DO: DRIVING GROWTH

Our challenge is:

• finding these new users, efficiently,

• at the right price,

• and at the right scale.

OUR TECHNOLOGY

Introducing:

OUR TECHNOLOGY

Developed over the last 7 years, starting as a measurement platform and

constantly evolving, nxus now automates a previously manual process of

finding high quality digital marketing leads.

It finds potential app users by aggregating thousands of sources of web

traffic, all working to find new users and generate installs.

OUR TECHNOLOGY

nxus optimises and scales the performance of these traffic sources

across our advertiser’s marketing campaigns.

It’s always working to deliver the highest quality traffic and generate

ROI, for both the advertiser and Tech Mpire.

OUR TECHNOLOGY: TRAFFIC PARTNERS

Traffic partners signed up with nxus include:

Publishers Creating and displaying

relevant content, aiming to convince users to install.

E.g. A tech website with the “Top 10 apps you should

download this month”.

Media Optimisers Buying media on a cost-per-impression, or cost-per-click

model, working to convert users into an install.

E.g. buying ads on Facebook or Yahoo, convincing users to

install an app.

App Developers Showing advertiser content in 3rd party apps, pushing their

users towards an install.

E.g. In-app advertising on games like Angry Birds, or Candy

Crush.

OUR TECHNOLOGY

Publisher

Media Optimiser

Traffic Sources (supply)

App Developer

Advertiser

OUR TECHNOLOGY: PERFORMANCE FOCUS

We’re agnostic to the nature of the traffic source.

Our technology allows us to focus on performance, and optimise

the ROI for the advertiser’s campaign, and for Tech Mpire.

Essentially, if it performs, we optimise. If it doesn’t, we remove.

OUR TECHNOLOGY: THE BENEFITS OF BIG DATA

The more campaigns and traffic sources we optimise, the smarter

nxus becomes.

OUR TECHNOLOGY: READY TO SCALE

Our technology is built, our team is in place, and our ongoing costs are

largely fixed.

We don’t require any additional capital to fund nxus’ development.

We’re ready to scale.

OUR COMPETITIVE ADVANTAGE.

OUR COMPETITIVE ADVANTAGE

Historically, providers of cost-per-action advertising have relied on

manual, unsophisticated, unscalable and opaque methods to build

campaigns for advertisers.

Many of our competitors simply act as media agencies, manually

connecting advertisers to sources of cost-per-action traffic.

Our competitive advantage is the automation, quality and scalability

provided through nxus.

For advertisers, this means enhanced ROI, Trust and Scale.

• Real-time automation and optimisation. Continuously improving performance

against advertiser goals, and prioritising the highest sources of ROI.

• Sophisticated quality assurance tools to build long-term trust. We remove invalid

traffic or non-compliant campaign activity, leaving only trusted, genuine installs.

• Fast, intelligent campaign management. Integrating with high-quality, high-volume

sources of traffic to enable advertisers to quickly scale their campaigns globally.

OUR COMPETITIVE ADVANTAGE: OPERATING AT SCALE

To date, nxus has tracked more than 14 billion transactions, across 1.5 trillion data points.

All recommending the most relevant traffic partner for an advertiser campaign.

Traffic Partner

Advertiser Campaign

Live data currently being tracked by nxus.

A GLOBAL CLIENT BASE.

A GLOBAL CLIENT BASE

Our clients include:

A GLOBAL CLIENT BASE: ALIGNED WITH WHAT ADVERTISERS WANT

“The cost-per-install model is perfect for performance-oriented advertisers.

For businesses built on user acquisition, marketing decision-makers will want to keep investing as long as they get new users at the right ROI .

I've seen what nxus and TrafficGuard can do. Any big advertiser needing to get app installs will want this kind of technology running their campaigns.”

Renaud Besnard Head of Marketing, UBER Asia PacificTech Mpire Non-Executive Director

DEMONSTRATION: THE JOURNEY OF AN ADVERTISER.

CAVEATS TO THE DEMONSTRATION

Some information is sensitive, and has been redacted.

We can’t play with live campaigns.

This is built for internal usage - it’s not external facing.

THE POWER OF NXUS

• Real-Time Business Intelligence: A data-driven approach to pricing and optimal advertiser

engagement & campaign development.

• Automated Demand & Supply Mediation: Fast, intelligent campaign activation, connecting

the most effective traffic sources to our advertiser’s campaigns.

• Real-Time Optimisation: Automatic, real-time updates to campaigns, continuously improving

performance against advertiser goals, and prioritising the highest sources of ROI.

• Quality Assurance: Proactive assessment of traffic sources to remove invalid traffic or non-

compliant campaign activity, leaving only trusted, genuine installs.

• Big Data Enabled Tracking & Transparency: nxus processes billions of data points each day to

monitor and report on campaigns, helping TMP’s clients to understand and optimise their

spend with us.

STRATEGIES FOR GROWTH.

STRATEGIES FOR GROWTH

Growth Strategy One Accelerating our Four

Technology Pillars

Growth Strategy Two Expansion into Asia Pacific

Growth Strategy Three Targeting higher-value clients

STRATEGIES FOR GROWTH: OUR 4 TECHNOLOGY PILLARS

We are accelerating the development of nxus, investing in

technology supporting our 4 pillars:

1: 2: 3: 4:Investment in big data analytics and automation to improve the efficiency, quality and profitability of our advertiser campaigns. This is the foundation for all of our technology.

Accessing higher-volume sources of traffic supply, allowing us to better satisfy the significant global demand.

Strengthening our mobile business, by providing better audience data and easier engagement for mobile advertisers.

The continued evolution of our quality assurance measures to eliminate invalid traffic and improve the ROI for our clients.

STRATEGIES FOR GROWTH: BUILDING SUPPLY TO MEET GLOBAL DEMAND

Finding advertisers is not our primary challenge; ensuring we have the

right supply of quality traffic to meet the booming global demand is.

STRATEGIES FOR GROWTH: BUILDING SUPPLY TO MEET GLOBAL DEMAND

1. Scaling existing supply partners. Through automation and

mediation, nxus recommends the most suitable traffic sources, and

optimises for each partner’s full traffic potential.

2. Gaining access to new high-volume supply partners via direct

integration through APIs.

3. Introducing new types of supply sources through TMP-controlled

media and integration with monetisation partners. For example,

automating the media buying process through nxus.

OUTLOOK

For more detail, please refer to our

Investor Presentation, June 2017.

www.techmpire.com/about-us/investor-relations

OUTLOOK

Strategic business rollout to continue, including:

• Targeting new high-value, premium clients

• Deeper penetration into existing verticals, particularly

in gaming, entertainment, transportation and utilities

• Appointment of global BDMs to focus on new

geographies, verticals and client tiers

Strong organic revenue growth expected to continue,

driven by:

• Fast growing addressable markets

• Scalable tech delivering competitive advantage and

increased margin

• Asia-Pacific rollout

Diversification strategies include a focus on increased

mix of clients across:

• Verticals

• Regions

• Seasonality

FY18 earnings outlook:

• Expecting operating cash flow positive for full FY18 year

• Expecting sustainable profits over the full FY18 year

Tech Mpire

Thank You. Questions?

DISCLAIMER

This presentation contains summary information about Tech Mpire Limited (Tech Mpire) and is current as at July 2017. The information in this presentation is of general background and does not purport to be complete.

This presentation is not investment or financial product advice (nor tax, accounting or legal advice) and is not intended to be used for the basis of making an investment decision. Investors should obtain their own advice before making any investment decision.

This document has been prepared based on information available at the time of preparation. No representation or warranty, express or implied, is made as to the fairness, accuracy or completeness of the information, opinions and conclusions contained in this presentation.

Some of the statements appearing in this presentation are in the nature of forward looking statements. You should be aware that such statements are only predictions based on assumptions, and are subject to inherent risks and uncertainties. Those risks and uncertainties include factors and risks specific to the industry in which Tech Mpire operates as well as general economic conditions, prevailing exchange rates and interest rates and conditions in the financial markets.

Actual events or results may differ materially from the events or results expressed or implied in any forward looking statement. Neither Tech Mpire, or their officers or any person involved in the preparation of this presentation makes any representation or warranty (express or implied) as to the accuracy or likelihood of fulfilment of any forward looking statement, or any events or results expressed or implied in any forward looking statement, except to the extent required by law. You are cautioned not to place undue reliance on any forward looking statement. The forward looking statements in this presentation reflect Tech Mpire’s views as at the date of this presentation.

To the maximum extent permitted by law, Tech Mpire and its related bodies corporate (as that term is defined in the Corporations Act) and the officers, directors, employees, advisers and agents of those entities do not accept any responsibility or liability including, without limitation, any liability arising from fault or negligence on the part of any person, for any loss arising from the use of the presentation or its contents or otherwise arising in connection with it.

Tech Mpire (TMP) - Product Presentation - July 2017

Investor Relations

Transcript of Tech Mpire (TMP) - Product Presentation - July 2017

TMP Brochure 2016

Ethanol TMP

TMP Evaluation and Performance Module 9. Assessing TMP Performance2 Module Outline Why Assess TMP Performance? Performance Assessment – Project and Program.

For personal use only Tech Mpire · Strong growth in performance advertising and mobile marketing Sources: IAB/ PWC Internet advertising revenue report 2016, Magna Global research,

Tmp tlp wiki

Tech Mpire Limited - TMP,Buy - Adveritas · 12/6/2016 · The technology underpinning the TMP model is the internally developed proprietary cloud-based software platform, nxus®,

Tmp 2011 Training

T HE R USSIAN E MPIRE U NDER P RESSURE Unit 6 Day 2.

THE GLOBAL RETAIL E-MPIRE · THE GLOBAL RETAIL E-MPIRE IN COLLABORATION WITH SOURCE Google Search Data, OC&C analysis, January 2014 * OC&C Index Score International consumer demand

~of the~ PEOPLE S E MPIRE OF G REATER G ERMANIAimages2.wikia.nocookie.net/cybernations/images/f/ff... · PEOPLE 'S E MPIRE OF G REATER G ERMANIA. Preamble The people of Federal Republic

THE GLOBAL RETAIL E-MPIRE - Twinkle · THE GLOBAL RETAIL E-MPIRE IN COLLABORATION WITH SOURCE Google Search Data, OC&C analysis, January 2014 * OC&C Index Score International consumer

TMP - March Update

TMP March 2015

TMP minimums

Tmp center spread

Tech Mpire (TMP) Business Overview - August 2017

Basketball TMP

Company Profile TMP

C HAPTER 12: T HE E MPIRE AND THE PEOPLE Justin Fang.

RESTFUL API QUICK REFERENCE GUIDE€¦ · understands RESTful API and how to interface using curl -b /tmp/auth.cookie - b /tmp/auth.cookie , libcurl -b /tmp/auth.cookie -b /tmp/auth.cookie,