I hail from Baltimore and I'm huge Ravens fan. You could probably say I'm football obsessed.

Besides football, I'm enjoying life in DC. Here are some random things about myself.

• I’m a fundraiser, I work at Blackbaud and help non-profit organizations increase revenue

• My glass is always half full. I'm an eternal optimist.• I'm always up for a road trip, Graceland is awesome, it

should on everyone's must visit list. Next stop - Dollywood.

• My sport of choice is running. I don't plan on winning any races soon, but it's a good way to stay active. Plus, after completing a long-distance race, you get a medal. I'm in it for the medal!

• I prefer Miller Lite to Bud Light. Yes, I think there's a difference!

• I love my blog… www.FriendsAskingAmy.com

My Profile

Finding a Match

WHY FOCUS ON TEAM CAPTAINS?

Why Team Captains?

Participants by Participant Type

Team Captains

• Amount Raise: $761

• Number of Gifts: 9

• Average Gift: $83

Team Members

• Amount Raise: $111

• Number of Gifts: 2.79

• Average Gift: $40

Individuals

• Amount Raise: $111

• Number of Gifts: 2.99

• Average Gift: $37

HOW DO I FIND THE RIGHT TEAM LEADERS?

REPORTS

Rule 1: Become best friends with choose column

Fair, but not equal

Rule 2: You’re not expected to be everything to everybody

• When did they sign up?– 6-9 months in advance– 3-6 months– 1-3 months– 1 month– 1 week

• Who is signing up?– Past team captains – New team captains?

• Speak to team captains differently – For example:

• If they sign up 6 months in advance you’ll want to connect with them and see if they’re interested in hosting a team wrap around event

• If they sign up 1 month before the event, probably want to focus more on online fundraising

Rule 2a: Timing is Everything

• What did they do when they signed up?– Did they say “YES” – I will

fundraise to fight Arthritis!– Did they create their own

fundraising goal?– Did they make an additional

donation?• What does it mean when they

answer these questions?

Rule 2b: Are they into you?

• What are they doing?– Sending emails from MyHQ– Facebook– Twitter– Updating Personal page– # of gifts– Last logged in– Are they reading your emails?

Rule 2c: Are they still into you?

Rule 3: You need to leave your office• Email is not a cultivation or relationship building strategy• Building relationships will help in long run = growth and sustainability• Which events break through -standout from others, which events

succeed?– Top fundraising events have:

• active participants• coached participants• Engaged participants

Rule 3a: Let’s Talk Email

• Email is important• It’s a way to disseminate information• One word you need to know when talking email

SEGMENT

Rule 3a: Let’s Talk Email, why segment?

Top Fundraisers

• Special line of communication recognizing their status is ideal

• Recognize their role in the event’s success

• Recognize how they inspire others to be successful with their fundraising efforts

No $$ raised (AKA “warm bodies”)

• Let them know that they’re supposed to raise money

• Spell it out - Tell them how to use the tools

• Create an email campaign for $0

• Decided what’s your acceptable loss

The middle tier… raising something

• This is where the real potential lies!

• They’re already fundraising…how can you move them to the “top tier”?

• Let them know about important milestones, fundraising levels

• Let them know they can compete with the top fundraisers

How can Blackbaud Sphere help improve my email communications?

Event Email Templates:

• Create an email campaign for team leaders – recruitment or fundraising/team support

• Single one time email or recurring email

How do I get started?1st - Check out the emails created by the National team! They’re a great starting point.

A little email campaign inspiration

Event Email Templates:

• To help you get started Blackbaud has included a few sample email campaigns

Sample Campaigns• Percentage to

fundraising goal emails

• Welcome kit• Recruitment

messages – single mailings

Available Merge FieldsEvent Info• Event Display Name• Event Goal• Total Donations Raised• Event Date• Event Location• Event Address 1 & 2• Event City• Event County• Event Contact Name• Event Contact Phone• Event Contact Email• Number of sign ups• Sign up Goal• Username

Hyperlinks• Hyper Link to Donate Page• Hyper Link to Event Home Page• Hyper Link to Login Page• Hyper Link to Register Page • Hyper Link to Participant Personal Page

Team• Team Name• Team Fundraising Goal• Team Member Recruitment Goal• Number of Team Members Recruited• Total Donation Raised by Team• Total Donation Raised by Team + Reg Fee

Participant• Total Donation + Reg Fee• Fundraising Goal for donations raised

Hey Colleen: What was your Arthritis Foundation dating experience like?

• When you attend their team’s:– Restaurant night– Car wash– Bake Sale– Or, stop by their office on

jean’s day• You are sending a message that

your team captain’s are important and that you care

Rule 4: Attend your team captain’s events

• Challenge: Very few team captains attend our Kick Off.

• How do you over come this? Refer to Rule 4: attend their events

• Continue to invite them to events; don’t cross them off your list:– They may not be able to commit at

the moment, but will appreciate the invite

Rule 5: Ask them out again

• Stand out by going old school:– Send a card– Make a phone call– Host a thank you party

• Showcase your participants on your event site– It’s a way to recognize their

hard work and inspire others• What are you doing to say

thank you?

Rule 6: Always say thank you

• Continue communication• Invite team captains to

other events • Ask them to be on your

committee• Send them educational &

program information• Your entire relationship doesn’t

have to be about fundraising

Rule 7: Just because your event is complete doesn’t mean your relationship has ended

Questions