Team: Go BlueEric Mrak – Feifei Wang – Sangmi Park – Lei ShiUniversity of Michigan – School of Information

Start!!• Process: – Brainstorming– Develop Concept– Interview– Personas & Scenarios– Storyboard– Li-fi Prototype– Presentation & Demo

Personas

Storyboard – The usual

Storyboard – The usual

Storyboard – The usual

Storyboard – The usual

Storyboard – Subway with We’re

Storyboard – Subway with We’re

Storyboard – Subway with We’re

Merits

• Anonymously sharing emotions• Character faces add fun to otherwise boring

activities• Allows personalization• Track the subway’s mood• Adds convenience and saves resources• Creative & Mass art