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Teaching for Future Career SuccessTacy Trowbridge, Head of Adobe’s Education Programs

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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

$9.03BFY2017

Revenue

Adobe is one of the largest andmost diversified software companies in the world

.

35Years of

revolutionizing industries

~21,000Employees in37 countries

* As of December 2016

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EXPERIENCES MATTERMORE THAN EVER

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Critical job skills for the future

World Economic Forum, Future of Jobs Report, 2020 Skills

1. Complex Problem Solving2. Critical Thinking3. Creativity4. People Management5. Coordinating with Others6. Emotional Intelligence7. Judgment & Decision

Making8. Service Orientation

The Bloomberg Job Skills Report: What recruiters want

1. Communication skills2. Analytical thinking3. Work collaboratively4. Strategic thinking5. Leadership skills6. Creative problem solving7. Motivation/drive8. Adaptability

The Economist: Preparing students for the future

1. Problem solving2. Team work3. Communication4. Critical thinking5. Creativity6. Leadership7. Literacy8. Digital literacy

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Finding and hiring employees with the key skills they need to succeed in the digital world continues to keep CEOs awake at night.

PWC: CEO Survey 2018

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78%

Seeking Creative Candidates: Hiring for the Future, August 2014 by Edelman Berland

of hiring managersbelieve creativity isrequired for economicgrowth and 85% believe it is valuable to society.

Creativity is critical to economic growth.

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Creative skills are preferred over

conventional skills by more than

5 to194%

82%

of hiring managers agree creativity is key

when evaluating candidates for a job.

of hiring managers seek well-rounded candidates

who can creatively apply core skills to a range of

business and technical problems.

Hiring managers seek creativity as an essential skill.

Seeking Creative Candidates: Hiring for the Future, August 2014 by Edelman Berland

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9

Hiring managers say these skills are most essential in new hires.

Tech-savvy

88%

Communicate through digital and visual media

82%

Creativity

76%

Seeking Creative Candidates: Hiring for the Future, August 2014 by Edelman Berland

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Seven in ten hiring managers agree that students are unprepared and lack the necessary skills for success.

Seeking Creative Candidates: Hiring for the Future, August 2014 by Edelman Berland

7 in10say no.

Are students ready for today’s dynamic workplace?

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Students demonstrate industry skill and knowledge.

Educators have confidence their students meet industry needs by offering a validated Adobe credential.

ACA CertificationLaunching a million careers

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Adobe can help

We support educators- Join the Adobe Education Exchange at edex.adobe.com

- Explore free professional development and teaching resources

- Access the latest research on teaching creativity

- Join our community as an Adobe Campus Leader at edex.adobe.com/campus-leader

We launching student careers

- Participate in the ACA World Championship

- Join the Adobe Design Achievement Awards

- Be seen on Behance