Partnership with Bloggers:from blogtrips to #blogville Emilia-RomagnaNicholas Montemaggi – Digital Press Officer APT Servizi Emilia-Romagna

1. Why bloggers?

Blogtrip #DeliciousEmRom

Blogtrip #DeliciousEmRom

To get the most out of the destination why don’t we…

Trust the bloggers!

2. Approval to proceed

Partnership with bloggers

#blogville Emilia Romagna

3. Results

Covered themes

Press/Media coverage

TVTV

NewspapersNewspapers

MagazinesMagazines Foreign press

Foreign press

RadioRadio

Long tail effect

ROI for #blogville

ROI formula: Traveldudes & Velvet EscapeROI formula: Traveldudes & Velvet Escape

Nicholas MontemaggiDigital Press Officer APT Servizi Emilia-Romagna

Project Manager BlogVille Emilia-Romagna

Contacts

n.montemaggi@aptservizi.com

www.facebook.com/BlogVilleEmiliaRomagna

www.twitter.com/BlogVilleEmRom

Web

www.blogville-emiliaromagna.com

www.aptservizi.com

www.emiliaromagnaturismo.com