Gamifying Music

Marc Ruxin, CEO/Co-Founder, TastemakerX

CONFIDENTIAL

July 2012

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Music Matters …

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It moves us ...

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Spans time and place ...

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In the old days we read, watched

and listened ...

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People turn people onto music ...

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But now algorithms have taken the place

of people and curation …

Music is ripe for games …

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Two divine inspirations

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1. True Gamification has only been successfully realized once:

Fantasy sports: 35 years, 50M+ Global users from Cricket to

Football ….

People looking at data. Limited licensing costs.

Drive $4-5B in revenue for the sports industry

2. Cultural discovery is still a flawed, subjective art/science

Collaborative filtering has obvious limitations (Amazon/Netflix)

Pure algorithms are also imprecise (Pandora/Last.fm)

Human curation at scale is still the most effective solution, but

most still happens through an editorial bias

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1. It’s social ...

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2. It’s mobile …

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3. It’s universal …

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4. It’s always evolving …

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5. Never stopping …

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6. Formats change,

but it’s the music that matters

7. Discovering music first is a game …

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Hip Hop

Jazz

Indie Rock

Blues

Classic Rock

Death Metal

8. Now we are all connected …

EDM

R&B

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9. It brings together niches of niches, so you don’t feel like an Outsider.

10. Games need players who actively seek to find the next big thing & share it …

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11. It’s a core social organizing principal …

Coachella or Bonnaroo?

12. Authenticity is core ...

13. The best games have you yelling with joy …

14. Games with inside jokes are usually the most fun …

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When I was younger I wanted to be …

…a tastemaker.