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What is Tastemaker Mom?

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Moms & Tech• 3 out of 4 moms think that technology helps them be

a better mom

• Moms love those mobile devices– 63% report having 4 or more devices in their home– After calling, texting, and taking pictures, most commonly reported uses

are social media, navigation, gaming and fitness tracking– If forced to choose, 72% would give up their TV over their phone– 68% report feelings of anxiety if they leave their phone at home

• What are moms looking forward to next?– Ultra HD TVs– Wearable fitness devices– Home remote controls