Target Demographics

How the media appeals to specific audiences

Definition:

Demographic

Definition:

the characteristics such as age, sex, and income of a specific group of people

Demographic

Definition: What does this mean to you?

the characteristics such as age, sex, and income of a specific group of people

Demograph

ic

Definition: What does this mean to you?

the characteristics such as age, sex, and income of a specific group of people

Example Sentence:

Males and females are twodifferent types of demographics.

Demographic

Definition: What does this mean to you?

the characteristics such as age, sex, and income of a specific group of people

Example Sentence: Your own sentence:

Males and females are twodifferent types of demographics.

Demographic

Target Demographics• Why is this important to me? – The media (tv, magazines, movies,

radio, internet) targets specific types of people, depending on its purpose.

– The media also uses specific strategies to target these different types of people.

Target Demographics• Why is this important to me? – It’s our job to understand when the

media is targeting us.

– It’s also our job to not be persuaded by the strategies used by the media.

Target Demographics• Think/Write/Pair/Share –What do you already know about the media?

– Is the media good, bad, ugly, or all 3?

– Are people easily persuaded by the media?

–Write your opinion of the media and explain a specific reason for why you feel that way.

Target Demographics• Think/Write/Pair/Share –What do you already know about the media?

– Is the media good, bad, ugly, or all 3?

– Are people easily persuaded by the media?

–Write your opinion of the media and explain a specific reason for why you feel that way.

Target Demographics• Media – It’s not good, it’s not bad . . .

– but it can sometimes be ugly.

– It all depends on how it is used . . .

Target Demographics• Media – Let’s think:

–What is the media?• Definition: a way to communicate to LARGE number of people

Target Demographics• Media –How is this done?• Through:– TV - Magazines– Radio - Newspapers– Internet - Movies

Target Demographics• Media –What is the media’s purpose?

•To influence the way you think ! ! !

Target Demographics• Media – In the world of media, not one size fits all.

–So, the media is VERY GOOD at targeting different demographics.

Target Demographics• Media – The media uses specific images

and words to influence people of specific: •age - interests• race - socioeconomic status (how much money someone has)•gender

Target Demographics• Media –STOP ! ! !

–Uses specific words and images???

–Where have I heard that before???

Target Demographics• Media –Targeting specific

demographics means: • appealing to different people in different ways

Target Demographics• Media –Example: •Adults aren’t persuaded the same way as teens are

•What demographic is this addressing?

Target Demographics• Media –Example: •Men aren’t persuaded the same way as women

•What demographic is this addressing?

Target DemographicsWho is this ad targeting?

Target DemographicsWho is this ad targeting?

Target DemographicsWho is this ad targeting?

Target DemographicsWho is this ad targeting?

Target DemographicsWho is this ad targeting?

Target DemographicsWho is this ad targeting?

Definition:

Socio-economi

c

Definition:

A combination of social andeconomic factors

Socio-economi

c

Definition: What does this mean to you?

A combination of social andeconomic factors

Socio-

economic

Definition: What does this mean to you?

A combination of social andeconomic factors

Example Sentence: What are the different levels?

A person living in povertyand a person who is rich havedifferent socioeconomic backgrounds.

Socio-economi

c

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