Tapping India’s Youth Energy 30th January, 2009

Anurag DuttaBITS Pilani

The Problem

Detachment Cynicism Routine Life

The Problem

Detachment Cynicism Routine Life

The Problem

Detachment Cynicism Routine Life

The un-Problem

Social Media Resourcefulness Energy

The un-Problem

Social Media Resourcefulness Energy

The un-Problem

Social Media Resourcefulness Energy

Extracting the ENERGY

The Idea

Youth

Youth

Road Trip

Youth

Road Trip

Equip

Social Journalists

UnderstandDocumentImmersionHelp OutLearn

Social Journalists

UnderstandDocumentImmersionHelp OutLearn

Social Journalists

UnderstandDocumentImmersionHelp OutLearn

Social Journalists

UnderstandDocumentImmersionHelp OutLearn

Social Journalists

UnderstandDocumentImmersionHelp OutLearn

Channeling the ENERGY

Social Duty

Governance

Social Entrepreneurship

Driving specific Needs

Driving specific Needs

Driving specific Needs ?

Driven Young People

Understanding

Will

Capability

Social Ambassadors

•Converse with other young people

Social Ambassadors

•Converse with other young people

•Tell their stories

Social Ambassadors

•Converse with other young people

•Tell their stories

•Promote their causes

Social Ambassadors

•Converse with other young people

•Tell their stories

•Promote their causes

•Build awareness

Social Ambassadors

•Converse with other young people

•Tell their stories

•Promote their causes

•Build awareness

•Do their bit

Grassroutes enabled Platforms

Grassroutes enabled Platforms

Grassroutes enabled Platforms

Grassroutes enabled Platforms

Grassroutes enabled Platforms

grassgrass2008 Winter Beta Edition

Young people16

Road Trips3

States3

Hours of footage45+

Stories

8

Thank You