TapOn - A marketing tool transforming your customers into brand advocates.

Post on 20-Jan-2017

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Transcript of TapOn - A marketing tool transforming your customers into brand advocates.

a marketing platform with advanced loyalty program configuration,

marketing automation & gamification features

draw prospects & customers into an adventure with your brand 1

TapOn is a loyalty program configuration platform with powerful marketing automation and gamification features, supporting sales and marketing processes across the entire customer journey.

TapOn acquires anonymous offline leads, channels them to conversion, collects and analyzes offline customer data, reduces churn, increases retention and drives repeat purchase.

Overview of the loyalty market

Over 50% of Poles are members of at least one loyalty program.

84% of global respondents say they are more likely to choose retailers who have loyalty programs.

More than 40% of consumers say they are less likely to do business with a retailer lacking a loyalty program.

It is 6-7 times more expensive to acquire a new customer than it is to keep one.

Push notifications increase the engagement of mobile apps users from 10% to 50%

The probability of making an additional sale or up-selling a loyal customer

is 60-70%

Behavioral purchasing data from in-store POSs & e-commerce

Highly innovative and powerful loyalty program that allows the collection of actionable Big Data:

Personal data from signing into the program

Likes and interests from linking to social media

Invite your customers into your world.

Invite your customers into your world.

Join the program in the blink of an eye

using a mobile application or a traditional card

Reward clients for interacting with your brand.

Shopping Joining the program

Taking advantage of a promotion

Completing a customer survey

Checking in on Facebook at your POS

Liking your Facebook profile

Making card payments

Holistic approach

Managing promotions

Customer Surveys

Loyalty program with cashback option

Direct communication tool

Social media engagement

Electronic gift cards

Analytics

mPOS payments

Marketing Automation

Employee motivation system

Marketing campaigns wizard

Managing promotions

Wizard for creating all

manner of promotions

Managing promotions

Full analysis of promotion profitability

Managing promotions

Automatic start and finish

Easy to use survey wizardAutomatic

Customer surveys

Customer surveys

Easy to use survey wizardAutomatic rewarding for participationTargeting to the

Customer surveysEasy to use survey wizardAutomatic rewarding for the participationTargeting a predefined group of clientsInsight into the

Customer surveysEasy to use survey wizardAutomatic rewarding for the participationTargeting the predetermined group of clientsInsight into the resultsReal-time

Customer surveysAutomatic rewarding for the participationTargeting the predetermined group of clientsInsight into the resultsReal-time feedbackReal feedback

Customer surveys

participationTargeting the predetermined group of clientsInsight into the resultsReal-time feedbackAuthentic feedback from customers

Direct communication via:

:::::::::::::::::::::::::::::::::::::EMAIL:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::PUSH:NOTIFICATION::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::SMS:::::::::COMPANY’S:MICROSIT::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: :::::::::::::::::::::::::TAPON:NEWSLETTER:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

EMAIL

PUSH:NOTIFICATIONSMS

COMPANY:MICROSITE

TAPON:NEWSLETTER

Social media engagement

Take full advantage of word of mouth marketing.

Social media engagement

Reward clients for checking in at your firm on Facebook and liking your company’s fanpage.

Social media engagement

Share your business with your clients' friends too.

Mobile gift cards

Charge a payment card with cash and

use it while shopping - it’s fast and easy

Mobile gift cards

Transfer gift card funds to friends or

family from your smartphone

Mobile gift cards

Cuts costs. No need for card

production

Insight into revenues and costs of running a loyalty program

Analytics

Analytics

Insight into the buying behavior of customers

Full customer survey analysis

Analytics

Full promotions analysis in real time

Analytics

Automated email reporting (weekly & monthly)

Analytics

.

Marketing campaign wizard

Organizing surveys, promotions and contests

.

Automation of communication with clients according to a pre-defined scenario setup

Marketing campaign wizard

.

Use geofencing to demarcate campaign perimeter:

conference room walls

sport fields

selected geographical borders

Marketing campaign wizard

Employee motivation system

Innovative platform for engaging and rewarding your employees

Employee motivation system

Product rewards, shopping vouchers, pre-paid card, etc.

Employee motivation system

Possibility of redeeming collected points and cash in TapOn partner businesses

Employee motivation system

Ordering prizes via employee mobile application

mPOS payments

mPOS with a loyalty program where businesses can

additionally reward customers for

card payments

Free payment terminal

application integrated with

TapOn

mPOS payments

Holistic approach

Integration with POS & ERP Systems

Integration with e-commerce

Join the Marketing Engineering revolution and stay ahead of the pack.

Let the TapOn toolkit equip you with the competitive advantage to be a cut above the rest.

Thank you for your attention