Taking Twitter by Summer Storm

Simple tips to get noticed fast

From Blog Post by Diane Harrigan

July 2014

Mention Journalists by name -- @(their

twitter handle) when sharing articles

Reporters are under new pressure to be popular over

social --

According to this article- USA TODAY GOES VIRAL --

there’s an electronic board in USA Today’s newsroom

tracking top performers.

Take advantage of Pinned Tweets

@Pistachio (Laura Fitton) - the

author of “Twitter for

Dummies” recommends pinning

one Tweet that lives at the top

of your page that says

something about who you are

and what you do.

Try a formula for your Twitter Profile

@______ is where _______can find _______

Fitton suggests filling in the second blank

with your customer persona -- which speaks

to the kind of person you're targeting --

someone with a knowable set of behavior

patterns, characteristics or perhaps

problems they’re looking to solve.

Keep Tweets short and newsy

Tweets that read more like

headlines gain more traction for

anyone according to this recent

Cornell/Google study

Compare Tweets for Sharability

Test out a version of the tool used in the study

for comparing two tweets of the same subject

matter but with different styles by clicking

here

See the full blog post

by clicking here