Post on 07-May-2015
description
Find and Build a Community That Cares
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
Taking Social to the Next Level
Social Media…
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It’s all about you?
Don’t forget about Community
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Community… who?
Local
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Reviewers
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Brand Advocates
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Customers
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They’re Searching for You
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Biggest Critics
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Biggest Fans
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Ok, so how do I build a community??
It’s ok to start small
http://www.flickr.com/photos/jameson42
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Be a part of the community
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2009 = ~4000 followers
Focus + Consistency = #Win
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Focus + Consistency = #Win
Today
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Community = Emotion
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Have a Personality
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Don’t be a robot, yo.
On All Channels
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It’s a Team Sport
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Go Where Your People Are
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How to Find Your People
Twitter Search
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Facebook Search
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Pinterest Search
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Google… WHAAA
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Dig Deeper
Followerwonk
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Followerwonk
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Followerwonk
Followerwonk
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MozCon!
Followerwonk
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You Found Them…
Now What?
http://socialfresh.com/community-manager-report-2012/
Have Someone Do It + Empower Them
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Optimize Sharing - Content
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What About Your Store?
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Wow Them!
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Wow Them!
The Little Things Count
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Remember Focus + Consistency
Do all the things!
A few tips
Make sure they’re sharing the way you
want them to.
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Wait... What?
Use Open Graph Tags
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Ahh better!
EdgeRank
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Use Photos to share content
SnoozeFest…
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36 likes2 shares7 comments
Use Photos to share content
#WINNING
@jennita
161 likes62 shares14 comments
Promote FB Posts – 4-5 min
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Google+ - Ultimate Ego Bait
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Tools
Sprout Social
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Get Listed
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TEST ALL THE THINGS
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@jennita #growthhacks
http://mz.cm/UXKIec
Bullsh**.
This works for us
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It may not work for you
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Where is your community online?
@jennita
Are they on social at work or home?
What wording is best?
What gets your people emotional?
Ask yourself…
Use Social Media to Find, Build,
and Nurture Your Community
Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita