T.A.K.E Public Relations

T.A.K.E Public

Relations

Celebrate Willow Glen

… A PR Campaign for the Willow Glen Business District

+ Today’s

Presentation

o Why does Willow Glen need a PR plan?o Goals for Willow Gleno Strategies o Budgeto Evaluationo Questions & Answers

* Page number at bottom of each slide to follow along in written plan

T.A.K.E

Public

Relations

Why PR is needed?oTo gain loyal Willow Glen visitors

oTo build an economically strong business district

oRestore Willow Glen back to their Golden Days

* Page 3

+ Goal

Downtown Willow Glen to become the most desirable area for dining, shopping and entertainment.

* Page 4

Celebrate Willow Glen

+Target Audiences

oResident

oFamily

oYouth

oBusiness* Page 5

+ Objectives

oCommunicate

oAwareness

oEvents* Page 6

+Willow Glen Monthly Contests

o Mailing List

o Participation from business

oTie into events & themes

Cutest Dog

Contest

Month of

August* Page 12

Making Willow Glen the # 1 destination for all graduation celebrations

GradsCelebrate

WithWillow Glen

*Page 12

+First Thursdays Street Fair

Click icon to add pictureoContests

oLive Entertainment

oVendors * Page 9

* Page 15

Proposed Budget

Personnel Cost 57 %Hard Cost 20 %Events 23 %

57 %20

Communication Awareness Events

Press Coverage Event Attendance Event Attendance

Google News & Analytics

Contest Entries Business growth

Social Media Pre and Post attitude survey

Press Coverage

Mailing list growth

Evaluation

* Page 16

T.A.K.E Public

Relations

CELEBRATE WILLOW

Thank you for listening!

T.A.K.E Public Relations

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