Take 2 Minutes to QuitRichmond Community

WRENSeptember 15, 2011

Mary ConklinBruce Christiansen, PhD

Presenters

Mary Conklin Interstate Postgraduate Medical Association msconklin@ipmameded.org

Bruce Christiansen, PhD UW Center for Tobacco Research & Intervention bc1@ctri.wisc.edu

Disclosures

The presenters declare no financial interest in any commercial entity supporting this activity

The CS2day Collaborative is funded by an educational grant from Pfizer.

What We Will Cover Today

CS2day Background Why a Community Project? Educational Program Description Learning Laboratory Format Outcomes and Lessons Learned

CS2day Partners

CS2day Mission

With the release of

the updated guideline

in 2008 the CS2day

Collaboration was

formed.

Our Collaboration

9 partners Over 150 certified activities, including 4 PI

projects Over 29,000 learners 12 communities Over $17 million in grant funding Share needs assessment and

outcomes strategy Change in patient health demonstrated

Why a Community Project?

Smoking Prevalence among U.S. adults, 1955-2005

20.9%

42.6%

Why a Community Project?

The Emergence of Tobacco Related Disparities

Our Community Projects

Virtual Worlds Second Life, Facebook Educators Group

Employers CSX

State and County Initiatives Indiana, Iowa Allegheny County

Insurers Aetna

Healthcare Systems Bon Secours Health System

Richmond Community

Focused in Richmond, VA

Partnered with Bon Secours Large multi-hospital system Smoke Free Campuses

Developed an Innovative CME Activity with Learning Laboratory

Educational Design

Held 12 two hour CME sessions Trained over 75 healthcare workers

Nurses, Medivan staff, Parish Nurses Respiratory Therapists, Doctors Security Guards

Learning Journal used Follow up outcomes survey on changes

made in practice Volunteers for Learning Laboratory

At the Richmond Raceway – Sept. 2010

Learning Laboratory

Setup a 30’ x 30’ booth in the corporate midway at the Richmond International Raceway

Staffed with 2 CS2day faculty members and Bon Secours healthcare professionals

Talked with over 500 race fans Encouraged them to fill out a smoking survey Follow-up survey with race fans

Outcomes and Lessons Learned

For smokers (Race #1, day 2)

• Motivation to quit: 3.3 on a 1-5 scale

• Planning to talk with a health care provider: 62%

• Counselor effectiveness: 3.8 on a 1-5 scale

Outcomes and Lessons Learned

For trainees:

Effect of challenging setting

Effect of immersion

Every person has a tobacco story to tell

Once Was Not Enough…

Transitioned CME sessions to Bon Secours Returned to the Raceway in April 2011 Other Learning Laboratories Bon Secours now using this educational

model with other chronic diseases

Back at the Races – April 2011

Stay Connected via Social Media

Website www.ceasesmoking2day.com

Facebook Cease Smoking Today

Twitter @CS2day

YouTube ceasesmokingtoday

LinkedIn Cease Smoking Today group

Questions