Innovation in the blue ocean, the robot drone solution

Philippe Vayssac

Chief Innovation Officer

Groupama Rhône-Alpes Auvergne

pvayssac@groupama-ra.fr

Auvergne Rhône Alpes area, France

Crop Risk Insurance

Auvergne Rhône Alpes area, France

Crop Risk Insurance

Auvergne Rhône Alpes area, France

Crop Risk Insurance

« THERE'S NO CHANCE THAT

THE IPHONE IS GOING TO GET

ANY SIGNIFICANT MARKET

SHARE. NO CHANCE »

STEVE BALLMER, MICROSOFT CEO, 2007

6 Three horizons in a company for GROWTH

Value

Time

Existing Business Model

Core business

Optimization Incremental innovation

From 1 to n

New markets Disruptive innovation

Monopoly business

From zero to 1

Staturps’ principles:

. Design Thinking

. Lean Startup

. Effectuation

Create the future

Right brain

Blue Ocean Strategy

Linear analytic methods

Lean management

Outsourcing

IT team

« with less do more »

Marketing focus group

Statistics, forecast, predict future with past

Left brain

This month Next year Maybe in 20 years

20% 70% 10%

Startups’ domain

Design Thinking & Effectuation methods and principles

“Users don’t know what they want and can’t tell you what to make”

Working in the Third horizon - the « blue ocean »

A ROBOT DRONE SOLUTION FOR OUR

CLAIMS EXPERTS (AN EXOSKELETON)

COSTS crop Risk Insurance in 2016 : • 27 M€

for Groupama Rhône-Alpes Auvergne

• 430 M€ for the Groupama Group

3 damages in this corn field

• More SIMPLE

• More CHEAPER

• More QUICKLY (5 minutes… instead of days)

• IN THE FIELD of the farmer with the farmer

• WITHOUT internet connection (rural area)

• TO BUILD shared value: expert, farmer, insurance, and consumer

• Software (2 iOS apps)

• Hardware (DJI drones)

• Mapping training

• Drone pilot license training

• Repair services

• Tower control

... It’s a solution...

We went to the field and we did prototypes, prototypes, prototypes, again and again… with our experts and our customers farmers…

THANK YOU