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Copyright©1997, Allyn & Bacon
Newspapers Chapter 4
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Copyright©1997, Allyn & Bacon
NEWSPAPERSImportance as Medium
Major news source for most people
1 of 3 Americans reads one daily
1,570 daily papers in United States
60 million copies daily
Local advertisers’ preferred medium
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Copyright©1997, Allyn & Bacon
NEWSPAPERSNational Dailies
Wall Street Journal- Barney Kilgore reshaped WSJ 1940s
- Part of Dow Jones
USA Today- Al Neuharth created 1982
- Part of Gannett
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Copyright©1997, Allyn & Bacon
NEWSPAPERSNational Dailies
Christian Science Monitor
- Mary Baker Eddy founded 1908
- Church is publisher
National Editions: NY and LA TImes
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Copyright©1997, Allyn & Bacon
NEWSPAPERS Challenges for Dailies
Circulation patterns- Sales declining
- Young people aren’t buying
Advertising patterns- More competing media
- Traditional advantages withering• Portability, Diverse indexed content, Depth
coverage, Low cost
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Copyright©1997, Allyn & Bacon
NEWSPAPERS Challenges for Dailies
Newspaper Websites
- Not yet turning a profit
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Copyright©1997, Allyn & Bacon
Newspapers Chapter 4
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