MEET THE CHINESE CONSUMER

& FOOD RETAIL

DUTCHMAN HENK TEROL IS THE OWNER OF EXPORT, BUSINESS DEVELOPMENTS, MARKETING AND COMMUNICATION

CONSULTANCY AGENCY ADMARCOM.

WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION

OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.

WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY

WITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.

SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES

OF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOUR

MASTER OF CEREMONIES.

20 YEARS FROM NOW CHINA'S WILL BE THE LARGEST ECONOMY IN THE WORLD.

ESPECIALLY

WHEN CHINA IS LESS EXPORT DEPENDENT

AS DOMESTIC CONSUMPTION GROWS

Content

• Why China?

• Consumers

• Internet

• Food & Beverages

• Sustainable food

• Retail in China

• Marketing & Distribution

• Questions

WHY CHINA?

Why China?

Population Developments CHINA

Economic Grew CHINA

Chinese Economic Stats & Realities 1

Chinese Economic Stats & Realities 2

Ondernemers hebben de mond vol over China en India.

Maar de harde cijfers vertellen een ander verhaal.

Nederland exporteert maar weinig naar die landen. We

verkopen vooral afval.

Dutch Trade with China

“Bron: Mathijs Bouman

”

Waar is de toegevoegde waarde

en wat draagt dit bij aan de

imaginaire waarde voor

Nederland?

Chinese Consumers

Consumer Trends China

Young Chinese consumers

INTERNET

Internet

Chinese social media

Internet use

Online shopping

FOOD & BEVERAGES

Chinese are interest in European taste

What’s going on?

Developments in consumption

Trends

Consumer requests

New food conceptsTop issues of the Chinese (young) people?

XTC world innovation Trends Tree

Top categories worldwide

XTC outlook food trends 2011

• Ultra…. extremes

• New combinations

• Keep it simple…

• Natural & Risk free

• Transparency

• Explicit health benefits

• Appearance and control

• Sustainability

• Credibility

• New technology

Opportunities

What we can deliver

SUSTAINABLE FOOD IN CHINA

China’s sustainable opportunities

Forecast 2013-2018

MARKETING &DISTRIBUTION

Who’s are the distribution channels build up?

Sims

Arla & SimsPlatform for Product Know-how and Market Insights

Developments food & beverages retail China

http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf

http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm

http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm

Carrefour

City Shop

City Shop

AND WE?WHERE ARE WE?

WHAT ARE WE GOING TO DO?

WHERE IS OUR SPIRIT?

Asia, the future for growth

10 Days investigation for participatorsincluded visit SIAL

May 18-20 ShanghaiMore information: factsheet on your deskAsk for program and cost estimate

Imported Food from Holland?

CHINA Workshop for entrepreneurs

with (in)to China

This is our aim, or not?

I WANT TO SHARE SOME IDEAS

FROM HANS ROSLINGWHO IS KEY SPEAKER

ON TEDEX

F&B Entrepreneurs With Export Plans To China

同义词

Contact details

• Henk Terol

• Mobile: +31 (0)654977703

• Web: www.admarcom.com

• Export (Business) Development• Export (Local) Support• Distribution Channel Analyses• Export Marketing & Planning • China Category Management• China consultancy Food & Beverages• Marketing & Communication• China Social Media• dBase with agents/importers and purchasers

Thanks for your attention and I wish that you can now make a

step forwards to reach your aims

HENK TEROLMobile: +31(0) 654 977 703

CHINA

For more China: http://www.slideshare.net/quita1954