Post on 06-Jul-2018
8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
Synopsis
“Distribution Channel Relationship
a study of Sales Promotion tools inDabur Foods”
TITLE OF TE PRO!ECT“ Distribution Channel Relationship
a study of Sales Promotion tools in Dabur Foods”
SUBMITTED TO
"LL I#DI" $"#"%E$E#T "SSOCI"TIO#
CENTRE FOR MANAGEMENT EDUCATION
By
"!IT SI#%REGISTRATION 420820650
ADDRESS
Guided By
MR. SIDDART MALI!
(UNIT MANAGER - DABUR)
ADDRESS:- PROJECT GUIDE
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PDIMTR
8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
INTRODUCTION
DISTRIBUTION CHANNEL
RELATIONSHIP
Defnition:
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PDIMTR
8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
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• Carrying inventory. This service reduces the temporaldiscrepancy between
o Manufacturers who may need to schedule productionat relatively constant levels and consumers who needcertain products only at certain times (e.g., turkeysneeded mostly at Thanksgiving and Christmas)
• Financing. Certain small manufacturers may have difficultywaiting for payment until goods are sold to the endcustomer. !holesalers and retailers may negotiate lowerprices from the manufacturer in return for "uick payment.
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8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
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8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
• Full service retailers tend dislike intensive distribution.
• #ow service channel members can $free ride$ on full servicesellers.
• Manufacturers may be tempted toward intensivedistribution%appropriate only for some& may be profitablein the short run.
• Market balance suggests a need for diversity in productcategories where intensive distribution is appropriate.
•
'ervice re"uirements differ by product category.
DABUR:
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8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
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Research Methodolo!
AIM O" STUD#:
To carry out the study of the sales promotion techniques
adopted at Dabur Foods in present competitive
environment of Healthcare ndustry to help !nowin" and
readin" of the minds of the current "eneration
professionals re"ardin" their ownership# passion for
winnin"# people development# consumer focus# teamwor!# innovation# inte"rity
OB$ECTI%ES O" STUD# $
i. To provide innovative products to consumers within
easy reach.
ii. To study the e%istin" strate"ies followed by the
company li!e advertisin"# promotion & mar!etin"
strate"ies etc.
iii. To chec! the standards in relation to environmental
protection.
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
SCOPE O" STUD#:
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8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS
an or"aniation is also important. ost essential for
every or"aniation is to see each and every thin" in terms
of safety values as health comes at top priority. )o#
company should maintain proper quality standards.
RESEARCH DESI(N:
The pro/ect titled ) ( )tudy )ales *romotion tools (t
Dabur Food# Place, shall be the result of e*'lorator!
research.
DATA COLLECTION:
The data used for the pro/ect is primary as well as
secondary data# as follows$
)ources of primary data
• *ersonal nterview
• Comparative study with other units of same industry.
• 2ther data available in company3s records
• 2bservation
)ources of secondary data
• 4eb sites
• )2*s
• a"aines
• -oo!s.
SAMPLIN(:
)ample sie for the research will be about 50 employee of
hospital.
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8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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• )ample )ie 6 50 7mployees
• )ample (rea 6 oil personnel# materials#mar!etin"# 8nance department andconsumers.
• Duration 6 one 91: onth
DATA PRESENTATION AND ANAL#SIS
• Pie Di'-#'*,
• G#'&%,
LIMITATIONS
• This study is only limited to some mar!et area and is
not applicable to distant location.
• The method of random samplin" is suitable for small
populations only.
• t does not ensure proportionate representation to
all constituent "roup of population.
• ( simple random sample yields cases that are too
widely dispersed and this is practically not possible
to stic! to the initial random sample.
@
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8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”
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• ;a"ue nformation
CONCLUSIONS AND RECOMMENDATIONS
The conclusion drawn on the basis of data analysis shallbe presented alon" with the recommendations and
su""estions
APPENDI+
This will have the questionnaires# which will be desi"n for
the collection of data and other such relevant material.
PL"# OF &OR'(
Sr)#o Item Duration* in days+
,)
-+
.+
/+
Colle0tion of the primary
data
Colle0tion of the
se0ondary data
Typin1 of the manus0ript
De2elopment of analysis
plan
3
3
4
4
0
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4+
5+
Dra6in1 0on0lusions
Dra6in1 su11estions
.
.
total .7
C"PTER SCE$E
,+ I#TROD8CTIO#( "bout Dabur
This chapter deals with the introduction about the
company li!e its when it was started< 4hat was the
initial plan with which the company came out in mar!et
etc. t also includes its vision and mission.
-+ C"##EL OF DISTRI98TIO#( :
This chapter will include a short introduction of the
about the supply chain mana"ement and its supplier
or"aniation relationship.
.+ SELLI#% PROCESS ; $"R'ETI#% $I
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5+ D"T" "#"L=SIS 9
This will include the interpretation and the analysis
of the data that was collected durin" the study
throu"h pie dia"rams and "raphs.
3+ "##E