Marshall Sponder, MA Online Course Author/Instructor

MGSA, January 17th, 2013 @ Rutgers University

IT/Unix SEO /Web

Analytics CORPORATE

MKG /PR ANAL

Analyzing social media marketing opportunities

for the arts

Exploring the behavioral and psychological

factors that drive social media

Understanding how to form and optimize social

networks for the arts

Key topics include

Designing effective communication strategies of

social networks

Implementing measurement strategies to track

and measure the ROI of social media

Discovering new social media technologies and

learning how and when to employ them

Key topics include

Synchronous – Coursework needs to be done in a

specific order, for example, Introduction, Basic and

Advanced Blogging.

Sessions are also designed to be done in a specific

order, Week 2 before Week 3, etc.

TCP/IP is an example of a synchronous

communications protocol, as is Morse Code or a Lock

Combination.

Karate Kid

Master small

steps,

combine them

effectively,

& win the

Championship

INTRO BASIC ADVANCED

Week 2:

Build Your Blog/Determine

type/Content/Frequency/Audience,

Supply Instructor with urls

of all social media accounts

Week 3:

Create Online

Videos, Choose

Keywords/Metadata

/Category & Place

on Blog

Week 4:

Learn Twitter Etiquette,

Using Twitter Account

(or establish) find

Influencers to approach

nearby using tools such

as Followerwonk /

Klout

http://newsotfuture.wordpress.com/2012/11/30/66/my-infographic/

The Future of News

Group

In Week 6 (Viral)

we look at what

works, and what

could work better

The Most Common LinkedIn Groups Students Joined

• Art Professionals Worldwide 5 classmates joined

• Art Jobs 3 classmates joined

• Communication Arts 3 classmates joined

• Creative Designers and Writers 3 classmates joined

• Animation and Film Jobs 2 classmates joined

• Art Business 2 classmates joined

• Art Directors Club Forum 2 classmates joined

• Art Lovers & Artistic Creations 2 classmates joined

• Books and Writers 2 classmates joined

• Contemporary Art 2 classmates joined

• Creative Design Pros 2 classmates joined

• Fine Art Professionals and Collectors 2 classmates joined

• Graphic Designers and Art Director 2 classmates joined

• Visual Artists and their Advocates 2 classmates joined

• Woman in Photography 2 classmates joined

Coursework can be done in any order and any time

during the semester, until the final due date.

Information and response can be freeform, at to a

point.

UDP is an example of an asynchronous protocol, less

secure but much more lightweight than TCP/IP.

Asynchronous learning adds an element of fun and

flexibility to the course that many students have

enjoyed.

1. Allowing students flexibility to do class

assignments whenever they can during the semester

as long as its all done by end date.

2. Instructor Studying the class and reflecting back

results - listing reactions and observations.

3. Asking students to take action and monitoring

results via social media (listening systems).

Viral Case Study based of #mgartr12 Fall 2012 Semester of KONY 2012 vs. Call Me Maybe

Viral is defined by the

#mgartr12 class as something

that causes action in other

medias, and KONY 2012 will

live on much longer than Call

Me Maybe ….

Continuums –Attitudes and behaviors can be encoded and fall in

certain distributions along a polarity. Each Continuum is a Dimension

of data that represents how the class felt in regard to the subject of that

Dimension.

Most Students appear to like it

“I have to say by far this is probably one of the most

interesting and RELEVANT classes I have taken in college.

I can actually say and genuinely mean it, that I had a lot of fun and learned a lot of

information that I will keep using even after the class is over. Never had I ever had to

tweet as a homework assignment lol.”<excerpt>

Lucy (Fall 2012)

Transmedia Storytelling

…. If your listening for it

http://www.moma.org/interactives/exhibitions/2012/inventingabstraction/?page=connections

…or just chronological – which is not that helpful

“Professor Sponder, I’d like to thank you for an

amazing class this semester. I learned so much to

supplement my knowledge of social media, and I

plan to use several of the ideas I learned here in

both my personal (blog) and professional (Current

TV) life.” -Caitlin (Fall 2012)

“…This class has provided a lot of interesting insight into

how art has been and will be promoted in years to come”.

“I would go as far as to say this

course should be considered a

foundation course, especially

considering how integral

technology has become in our

lives.”

Marina (Fall 2012)

Contending with Confusion

…. and Mixed Messages

around Social

Source: Pew Internet

Impact of Social Media

Source: Pew Internet

Source: Pew Internet

By learning

what,

how,

why,

when and

where to measure