VS.

The SXSW PanelPicker: Can It Predict the Future? ● March 15, 2011

PanelPicker

• Overview and History

UT McCombs MBA Project • Project Overview • Startup Success and SXSW Advice • 2011 PanelPicker Data Analysis

Takeaways • Predicting the Future • PanelPicker Opportunities

Welcome to the Future…

Submit Your Own Panel

Discover Interactive

Trends

PanelPicker For Dummies

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VOTE!!!

Connect

PanelPicker For Dummies

PanelPicker Quick Facts

8,000 Ideas

105,000 Registered Users

87,000 Comments

405,000 Votes * Since 2008

PanelPicker Submissions

Submissions

2008 737

2009 1,385

2010 2,373

2011 2,563

PanelPicker Submission Description Data

PanelPicker 2008

PanelPicker Submission Description Data

PanelPicker 2009

PanelPicker Submission Description Data

PanelPicker 2010

PanelPicker Submission Description Data

PanelPicker 2011

McCombs MBA Project

Provided with qualitative (user generated content) PanelPicker data for the years 2011 and 2010

Initial assessment of data based on two tiers of metadata:

• Interactive Categories • User-defined tags

Manual mapping by project team members into a new metadata “classification” model using panel submission variables

Analysis and Conclusions

Original Project

Interactive Landscape

2008 2009 2010 2011

PanelPicker - Description Data

Startups – Success Stories

? ? ? ?

Bebo Meebo Dropbox Hulu

BitTorrent Slide Admob Loopt

Startups in 2008

Fourquare Bump Zynga Ngmoco

Clicker Yammer Justin.tv Glyde

Startups in 2009

GroupMe Chomp Hashable Instagram

Qwiki Flipboard Beluga Quora

Startups in 2010

Interactive Landscape

2008 2009 2010 2011

PanelPicker - Description Data

Startups – Success Stories

?

Web Social Web Social Media Social Media

Users Mobile Web / People ?????????

GigaOM Business Insider TechCrunch Both Side of the Table Mashable Quora

“Expert” SXSW Advice

Soci

al M

edia

Entr

epre

neu

rsh

ip

Des

ign

Mo

bil

e

Bra

nd

ing

Use

r Ex

p/

Usa

bil

ity

Car

eer/

W

ork

pla

ce

Inn

ova

tio

n/

Tech

no

log

y

Hea

lth

care

Mar

keti

ng

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

0

50

100

150

200

250

2011 PanelPicker Analysis

Number of Submissions

Number of Votes

0

5

10

15

20

25

30

Marketing Social Network Branding Communities Social Affairs

Social Media

Takeaways: •Marketing supersedes Social Networks •Community is key trend in Social Media

0

5

10

15

20

25

30Takeaways: •Move from Innovation to Monetization •Career/workplace indicative of times

Entrepreneurship

Biz Model/ Monetization

Career/ Workplace

Self-help Innovation/ Technology

Marketing

0

5

10

15

20

25

Design

Takeaways: •Move from platform content focus to experiences and ease of product use

User Exp/ Usability

Development/Programming

Innovation/ Technology

Communication/ Collaboration

Content

0

5

10

15

20

25

30

35

Mobile

Apps Development/Programming

Innovation/ Technology

Geo Location Content

Takeaways: •There’s an “app” for that •Mobile becoming the content hub •Geo location moving down in relevance

0

5

10

15

20

25

30

35

Marketing Advertising Social Media Design Social Network

Branding

Takeaways: • Less reliance on look and feel (design) and more on channel of communication

Predicting the Future?

Submissions in 2011 aligned to interactive community preferences

Industry Indicator

Trends vs. actual data from 2008 through 2011 not correlated, but time lag identifies emerging trends

Future Indicator

Automation

Content / Videos

“Springboard” Effect

Integration with Music and Film

Case Studies

Whitepapers

What do you think?

PanelPicker Opportunities

VS.

The SXSW PanelPicker: Can It Predict the Future? ● March 15, 2011

Thank you!