It wasn’t all BBQ & music

SXSWI KEY LEARNINGS

#SXSWGood

HASHTAG

What is SXSWi?

Key learningRadically openUsing playPersonalizationContests

Questions & give away

WEBINAR AGENDA

Largest tech gathering in country

What’s next instead of how to

NPO track + more

WHAT IS SXSWI?

RADICALLY OPEN

From 1,000 people a year to 100,000,0000 people all over the world.

RADICALLY OPEN

Be focused on your goal

RADICALLY OPEN

Make it inspirational if you want people to join.

RADICALLY OPEN

Bringing lectures to your computer.

Clear guidelines for participation.

What is expected of people

Rewards & consequences

Allow community to moderate itself

RADICALLY OPEN

Push through the fear.

Stay focused on your goal

Anticipate unintended consequences

RADICALLY OPEN

RADICALLY OPEN

Are people in your organization more likely to talk about:

Potential of an idea and being firstOR

Downsides and their fears

RADICALLY OPEN

PLAY AS BRAND

PLAY AS BRAND

Instead we should strive to be:

Nimble

Competitive

Evolving

PLAY AS BRAND

PLAY AS BRAND

5 Rules of Play

Be interesting

Be irrational

Be real, in real time

Open your experiments

Shift before shift happens

PLAY AS BRAND

PLAY AS BRAND

PLAY AS BRAND

PERSONALIZATION

Three main sources for personalizing:

Global – what’s popular

Social – what their friends like

Personal – what they told you they like

PERSONALIZATION

Make it clear how info will be used

Don’t say, “you’ll like this.”

Plan for serendipity

PERSONALIZATION

GIVING CHALLENGES

Ready for more of this?

Likely trends:

Offer matching gifts for products/services you buy

Access to exclusive events via donation

Games

GIVING CHALLENGES

What you can do:

Be proactive w/ ad agencies

Plan ahead for types/number

Ask your supporters

GIVING CHALLENGES

QUESTIONS?

Tell me in the chat:

Executive producer of TED’s name

OR

What TED stands for

GIVEAWAY!

Please take a minute and answer 3 questions for us at:

http://svy.mk/mixtapeco

PLEASE TAKE OUR SURVEY