Post on 08-Sep-2014
description
Smile: People Like Your Photos More than Your Words
Chas Edwardschas@luminate.com
@ChasNote@Luminate
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10% of all photos taken by humankind
were taken in past 12 months
Source: , 1000Memories 2011
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2.5 billion photo-enabled devices in circulation
Source: , 1000Memories 2011
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70% of all activity inside social media involves a photo
Source: , 1000Memories 2011
Ahem. That stat’s from a Harvard Business School study in 2009, when
Facebookers were uploading a mere 31 million photos per day, and My Space was still relevant enough to be included in a study of
social-media sites.
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No problem, right?
Brands and publishers have been using images & photos to tell their stories for more
than 100 years.
Source: , 1000Memories 2011
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Even before color
photography,
there was Norman
Rockwell
Source: , 1000Memories 2011
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And Henry Luce made a mint adding
photos to boring topics like business,
news and sports
Source: , 1000Memories 2011
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But here’s the rub(s)
1. Professional grade doesn’t always win the audience (hello, Charlie Bit My Finger)
Source: , 1000Memories 2011
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But here’s the rub(s)
1. Professional grade doesn’t always win the audience (hello, Charlie Bit My Finger)
2. Migration to digital has decreased time spent with each item (eg, news reading 25 mins > 70 secs)
Source: , 1000Memories 2011
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But here’s the rub(s)
1. Professional grade doesn’t always win the audience (hello, Charlie Bit My Finger)
2. Migration to digital has decreased time spent with each item (eg, news reading 25 mins > 70 secs)
3. Consumption is giving way to interaction
Source: , 1000Memories 2011
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It’s time to use photos as more than accessories
Source: , 1000Memories 2011
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1. Get more audience(photos = social currency)
Source: , 1000Memories 2011
Stat: Pinterest catapulted from obscurity to 10M monthly users in 6 months
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2. Make it easy for them to explore(photos = navigation)
Source: , 1000Memories 2011
Stat: Flipboard’s 20M users do 3 billion flips a month
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3. Invite them to stay longer(photos = engagement)
Source: , 1000Memories 2011
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4. Let them browse the merch(photos = shopping)
Source: , 1000Memories 2011
Stat: 63% of shoppers place more value on the image than the product description
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5. Treat them to less sucky ads(photos = visual targeting)
Stat: Garnier saw 116% lift in favorable brand sentiment
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Photo Highlight Reel
1. Boost social traffic2. Navigation that’s intuitive3. Naturally more engaging4. Integrated shopping5. Smarter contextual advertising
Questions, comments & sources:Find me @ChasNote
Source: , 1000Memories 2011