SWOT Analysis

July 2014

COMPANY OVERVIEW

A one-stop shop for fulfillment, logistics, warehousing and transportation.

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SOURCE LOGISTICS

• Source Logistics is a private company with 32.2 million dollars in revenue as a full-service logistics company (INC 5000, 2013).

– The company’s key services come from the following segments:• Warehousing

• Transportation

• Fulfillment

• Source Logistics is credited by INC Magazine as one of Americas Fastest Growing Private Companies for 2-years in a row.

– #1,903 Overall Rank

– #39 in the Logistics Division

• Source Logistics specializes in working with Hispanic manufacturers and importers through their 11 locations in:

– California, Texas, New Jersey, Oregon, Illinois, Hawaii

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SOURCE LOGISTICS

• Uses a wide breadth of technology to allow clients control over their products called Warehouse Management System (WMS)

– Real Time Visibility: 24/7 access to information

– Traceability: Allows for full knowledge of where the products are (good for potential recall of goods)

– Automatic reports: daily, weekly or monthly automated reports to the clients liking

– Freshness guarantee

– Full access to transportation information

– Fulfillment: uses exclusive software technology to customize based on customers needs

• Tag line: ALWAYS A STEP AHEAD– Used on all social media sites but absent from the main website

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SOURCE LOGISTICS

• Warehouse Services– Warehousing

– Web based real time inventory control

– Labeling, product retail and UCC 128

– Order fulfillment

– Multi-vendor management

– Value added services

– Cross-docking

– Reverse logistics

– Floor unloading

– Retail and consumer EDI

– E-Commerce EDI Transfer, fulfillment and shipping5

• Transportation Services– Truck Load

– Consolidation Programs

– Cross-Docks

– LTL

– Instant rate quotes from multiple carriers

– Monitor Performance

– Verify bill and landings and proof of delivery

– Claim tracking

– Track shipments

• Fulfillment Services

– E-Commerce

– Literature Fulfillment

– Product Fulfillment

– Information Management

– Digital Printing

– Direct Mail

• The product architecture is categorized according to “Service”:

COMPETITIVE OVERVIEWPlayers in the Logistics Industry

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COMPETITIVE OVERVIEW

• Source Logistics is a mid-sized company that competes in a North American market among firms that are larger, smaller and comparable in size.

– Compete with other companies based on breadth of services offered

– Source Logistics encompasses warehousing, transportation and fulfillment with its logistic services that offer a unique one-stop shop.

– Key Competitors of Source Logistics are Trans-Expedite, Estes Forwarding Worldwide and Frontline Freight

• The US Logistics and Transportation industry totaled $1.33 trillion in sales, making up 8.5% of annual Gross Domestic Product (SelectUSA)

– Source Logistics is a minute part of the industry with much larger corporations as competitors.

– Industry publications – Material Handling & Logistics (MH&L), Ti (Market Intelligence for the Transport and Logistics Industry)

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CLOSER LOOK AT KEY COMPETITORS

• Trans-Expedite Inc. – $35 million in annual revenue– Offer a “one-stop” service but do not include fulfillment like Source Logistics

• Do include a customs service for more efficient boarder crossing

– The company seems dated but is consistent in its brand promise for time-conscious work and its commitment to the customer.

– Tagline: “When time is money, time’s not wasted!”

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CLOSER LOOK AT KEY COMPETITORS

• Estes Forwarding Worldwide – $103.6 million in annual revenue– Has locations across America but is headquartered in VA

– Offers services specifically to the government and globally

– Tagline: Always On

– Has consistent branding with the message Always On playing a large part

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CLOSER LOOK AT KEY COMPETITORS

• Frontline Freight– Focus on domestics shipping and highlights the customer services department

– Offers warehousing – only available in 37 US states

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STRENGTHSFull Service, Niche Offerings, Multiple Locations

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STRENGTHS

TOPLINE

Source Logistics offers full service from start to finish under one roof which gives the company the advantage over competitors that do not offer as many services.

Due to the large companies owning the majority of the market, Source logistics appeals to clients by promoting unique services to a niche audience, specifically Latinos.

With numerous locations across the US, Source Logistics is able to accomplish jobs with ease and effectiveness.

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STRENGTHS

Full Service

• Marketing as a logistics company that offers full service differentiates Source Logistics from competitors that are more focused on the logistics.

• Fulfillment is not a common service provided by a lot of comparable companies.

• Offers scalable integral logistics solutions, inventory control, warehousing, value added services and transportation.

– Print, manage, control and ship inventory.

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STRENGTHS

Niche Marketing

• Work closely with companies based out of Mexico and have fostered relationships that tested Source Logistics abilities in a positive way (Case Study)

• Recognized by the Latino community, Source Logistics have received awards that have called out this specificity (El Punto, page 13)

• Attended the Entrepreneurial Council of ProMexico agenda in Washington, DC.

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STRENGTHS

Multiple Locations

• Warehouses in California, Texas, New Jersey, Illinois, Hawaii and Oregon.– Main clients are in Mexico which has resulted in the majority of the warehouses

locations to be in Southern California and Texas.

• Allows clients to grow while maintaining business relationships with Source Logistics.

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STRENGTHS - IMPLICATIONS

1. Communicate the breadth of the services offered by Source Logistic and play up that it is a one-stop, full service company. This differentiates Source from other Logistic agencies.

2. Build and foster relationships with the Latino community throughout America to continue business with current clients and gain positive brand recognition from potential clients.

3. Continuing to expand throughout the US will help increase potential business and brand identification nationally, if not internationally.

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Add specificity

WEAKNESSES

Competition, Similarities, Fragmentation, Employment Shortages

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WEAKNESSES

TOPLINE

Top logistic industry leaders are huge companies that are not on the same playing field as Source Logistics.

The logistics industry has a lot of companies that all provide similar services on similar grounds.

Highly fragmented industry.

Issues with unions and a shortage of truckers.

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WEAKNESSES

Competition

• Proof

• Proof

• Proof

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WEAKNESSES

Continuity throughout the industry

• A lot of companies outsource their logistics which leads to third-party logistics (3PL) companies increasing in the market. Source Logistics is one of many that employ these services. (Business Vibes)

• Proof

• Proof

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WEAKNESSES

Fragmentation

• Proof

• Proof

• Proof

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WEAKNESSES - IMPLICATIONS

1. Be a big fish in a small pond

2. Differentiate from other logistic companies to stand out in a highly competitive industry.

3. Active verb

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OPPORTUNITIESThe many facets of growth potential

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OPPORTUNITIES

TOPLINE

1

2

3

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OPPORTUNITIES

1

• Proof

• Proof

• Proof

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OPPORTUNITIES

2

• Proof

• Proof

• Proof

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OPPORTUNITIES

3

• Proof

• Proof

• Proof

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OPPORTUNITIES - IMPLICATIONS

1. Active verb

2. Active verb

3. Active verb

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THREATSThreats from below, above and all around

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THREATS

TOPLINE

The economy poses a constant threat of raising fuel prices which is a large portion of the logistic industry.

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3

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THREATS

The Economy

• After the recession in 2008, freight transportation rates fell by over 20%, the industry is recovering but the threat of economic downfall is a constant fear (Qfinance)

• Fuel costs make up 63% of US logistic companies costs (NAIOP)

• During the first six months of 2008 there was a 6% decline in trucking capacity, a crucial component in the logistics chain.

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THREATS

2

• Proof

• Proof

• Proof

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THREATS

3

• Proof

• Proof

• Proof

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THREATS - IMPLICATIONS

1. Learn from the 2008 market crash and create a strategy to protect against a tumultuous economy.

2. Active verb

3. Active verb

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FOOD FOR THOUGHTMiscellaneous questions

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FOOD FOR THOUGHT

1. Business (market/competitors, objectives, strategies)

2. Marketing & Brand (brand platform, architecture, value proposition, etc.)

3. Culture

4. Budget/Responsibilities

5. Position

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thank you

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