Post on 06-Jul-2015
™
Mass of blooms
Continuous flowering
Eye catching colors
Lush green foliage
Compact bushes to 20 inch
Strong disease resistance
Comes in a kaleidoscope of colors
Pedigree From ancient biblical times best described as a “cousin” to a
rose Had distinctive center markings on flower
25 years of continual breeding, cross breeding, back breeding to hold the exciting center marking
Bred by Ilsink in Holland, trialed in France, Japan, America and Australia
Focus was to breed a whole new rose group and bring this exciting flower gene and then develop a whole kaleidoscope of colors
Unique features:
• Contrasting color center on each flower
• Variety of color combinations
• Variety of uses (i.e. container, garden, mass planting in garden)
• Compact shrub (av. H 20” x W 20”)
• Rich flowering
• Good disease resistance
• Zone Hardiness: USDA zone 5
• Flowers open in full color and softly fade as new rich flowers emerge. A continual kaleidoscope of changing colors
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Ilsink trial gardens in Holland where only 1 in
approx 50 that are trialed at this late stage go to the
final selections
Sweet Spot
Calypso
Sweet Spot
Peach
Sweet Spot
Ruby
Sweet Spot
Yellow
Rosa L. hybrid var. ‘IntRos01’
Cross between 2 unnamed Rosa L. hybrid seedlings , at Interplant Roses’ facility in The Netherlands
Growth habit: Compact shrub
Plant size: 24” H x 20” W
Flowering period: Long (Mid spring – late summer
/ early fall)
Fragrance: None
Foliage: Dark green leaves, young shoots
are red
Bud color: Pink
Flower color: Pinkish/Red and yellow, with a
red/pink spot in the center
Rosa L. hybrid var. ‘IntRos02’
Cross between 2 unnamed Rosa L. hybrid seedlings, at Interplant Roses’ facility in The Netherlands
Growth habit: Compact shrub
Plant size: 20” H x 20” W
Flowering period: Long, early Spring – late
summer / early fall (Peach is an early
flowerer compared to the other varieties)
Fragrance: None
Foliage: Dark green semi-glossy leaves
Bud color: Peach
Flower color: Soft peach, with a red/pink
spot in the center
Rosa L. hybrid var. ‘IntRos03’
Cross between Rosa L. hybrid seedlings (unnamed seed parent and pollen parent Eridu Babylon), at Interplant Roses’ facility in The Netherlands
Growth habit: Compact spreading
Plant size: 20” H x 20” W
Flowering period: Long (Mid Spring – late
summer / early fall)
Fragrance: None
Foliage: Medium green leaves
Bud color: Pink
Flower color: Ruby Pink, with a red/pink spot
in the center
Rosa L. hybrid var. ‘IntRos04’
Cross between 2 Rosa L. hybrid seedlings (seed parent Strabo Babylon and pollen parent Eridu Babylon), at Interplant Roses’ facility in The Netherlands
Growth habit: Compact spreading
Plant size: 16” H x 16” W
Flowering period: Long (Mid Spring – late
Summer / early fall)
Fragrance: None
Foliage: Dark green leaves with light green
shoots
Bud color: Red and yellow
Flower color: Golden yellow, with a red/orange
spot in the center
Tested and trialed- in FL, TX, CA, WA, IL, VT
22 varieties tested across the nation, 4 selected June 2012
NOTE rich lush foliage and great disease tolerance. Clinton Florida
Dewars, Florida
CS - San
Antonio
Colorspot
San Juan Capistrano
MWG St. Charles
New varieties for next selection
already in trials
Fresno CA
Smith, WA
Monrovia Visalia
in the whole rose group?
THEY DON’T
This is why we have created this whole new category
The Decorator rose ™
These Sweet Spot roses are something
special, and don’t fit into any of these pre-existing categories.
The Decorator rose category allows us to
position them for a multitude of uses (e.g.. patio / garden / landscape) and focus on the unique flower colors.
Printed pot, with planting info in both English and Spanish
Printed pot with plant label
Targeted Print advertising
Major buyer presentation and buy-ins
One on One presentations with major Press and media through fall and spring
Social media push
Strong editorial across the whole press spectrum National gardening magazines Regional gardening magazines Lifestyle magazines Home/Shelter magazines
• Continue to build awareness and confidence among consumers using social media (twitter, facebook, blogs etc)
• Support | expand innovative marketing mix
• Tap consumers’ new media habits - Reach them where they are!
• Extend benefits-based approach - solutions
• Build community / connection / relationship with gardening consumers