Post on 11-Jan-2016
description
SVEEPStrategy &
Implementation
3 – Hamirpur PC37 – Sujanpur AC Bye-
Election
The outline
Task at HandThe Strategy Recognition and ParticipationPenetrating the massesFacilitation – Model Polling Stations & EDC/PB
ManagementOutcomes
Hamirpur is the nerve centre of the Parliamentary constituency comprising …
Area spread over 5 districts (4963 Sq. KM)DEO is also ROSimultaneous Bye-Election for 37 –
Sujanpur AC1680 Polling stations (PC), 517 Polling
stations (District) Turnout in 2009 PC : 58.88%District Turnout in 2009 : 60.97%Commitment to ECI in VC on 24th April :
70%Population is predominantly rural ( 85-90%)Polling on 7th May – Period of two months
from declaration
Strategy based on information, motivation and facilitation...
Youth Women Employees
1. Cracker (Pataka) approach to the Bomb approach
2. Maximise output from each activity i.e. Nukkad Nataks
3. Participation + Recognition4. Using ECI material already available
Shortage of time and funds
Target Groups
Recognition Participation Information
+ Motivation
Population spread
Long campaign period
Cracker Strategy aimed at penetrating the target groups ….
31st March
26th April
6th - 10th April
Conducted throughout April
Continuity of the campaign through diversity of activities
Rangoli & Mehndi – 5th – 20th April Pledge letters – Entire April Signature campaign – 1st – 7th AprilECI Videos and material – 25th April – 2nd
MayRallies – 1st - 9th April, 22nd – 29th AprilLocal Cable Network – Entire AprilBrochures & Pamphlets – 1st – 9th April, 28th
April – 4th MayRadio interviews – 1st April, 15th April, 25th
April, 4th MayBulk SMSs - 4th, 5th & 6th MayRingtone – 1st to 7th May
Using media as a Force multiplier…
Encouraging participation through recognition ….
Encouraging participation through recognition ….
Using ECI material….
President Kalam’s message
ECI Videos
Picture book ”Garv se Bane matdata” among
students
Video of Shyam Saran Negi – First voter of Independent India on local cable
Penetrating the masses….
Penetrating the masses through mobiles...
Facilitation on poll day….
Facilitation in EDCs and PB Mgmt
Facilitation in EDCs and PBs
Output Our committed target (District) :
70.00%Target Achieved (District) : 68.74%Shortfall 1.26%
2009 2014 Target 2014 Achievement
60.97%
70.00%68.74%
% Turnout
Achievements
No. and Name of AC
Turn out (%) in 2014 parliament Election
Turn out (%) in 2009 parliament Election
Male Female Total Male Female Total
36-Bhoranj(SC)
61.50 70.70 66.25 56.33 65.43 61.08
37-Sujanpur 65.95 77.12 71.71 58.99 67.73 63.57
38-Hamirpur 65.82 74.02 69.95 58.61 66.77 62.73
39-Barsar 63.12 73.89 68.63 55.32 65.63 60.63
40-Nadaun 61.80 73.45 67.67 52.83 62.37 57.65
District Total 63.51 73.76 68.74 56.22 65.45 60.97
PC Total 62.70 71.40 66.98 55.38 62.41 58.88
THANKSRohan Chand Thakur,
RO 3 – Hamirpur, HP PC