Post on 18-Dec-2015
Sustaining & Growing Long-Term Events
Jeff ShuckCEO, Plenty Consulting
• Getting the right people on board: committees & teams
• Setting and achieving a goal
• Strategies for long term growth
Keys to Success
How many years have you
been fundraising?
Strategies for Long Term Growth
• Recruit the right people: Building a solid team or committee sets the foundation for success
• Understand committee motivation: Learn why committee members or teammates want to be involved
• Maximize strengths: Assign responsibilities with clear expectations based on person’s talents
Committees & TeamsTips for Success
Committees & Teams
• Define expectations: Clearly define what you want to accomplish and ensure committee members are on board
Example of how to outline responsibilities:
• Educate committee members on specifics: Outline logistics, strategy, and implementation plan
• Say “Thank You”: Celebrate success, share the impact
Committees & Teams
Tips for Success
Team Captain, Tournament Director, or Event Manager• Oversees committee, delegates responsibilities, identifies secondary point of contact for
event day, sets and manages timelineSponsorship
• Manages list of sponsors, produces materials, solicits sponsorships, tracks statusEvent Correspondence and Meeting Minutes
• Handles correspondence (save the dates, invites, meeting minutes, thank yous)Public Relations
• Coordinates media relations, assists with event materials
Assign RolesCommittees & Teams
Participant/Donor Management• Maintains participant recruitment, database, follow-up, and stewardship
Program/Logistics (if event/tournament)• All logistics including venue, meals, program agenda, speakers
Auctions and Drawings• Secures all items, event night management including checkout
Volunteers• Recruits volunteers, coordinates event-day roles, follow-up
Committees & TeamsAssign Roles
1. Use a gift chart to set a realistic goal and outline revenue streams
2. A well planned fundraising goal will act as your road map
3. Consider expenses to maintain a low cost of funds raised
Setting & Achieving a Goal
Use a gift chart to set a realistic
goal
Levels Projected Inventory Projected Revenue Sponsorship Platinum $20,000 1 $20,000 Gold $10,000 2 $20,000Silver $5,000 4 $20,000 Sponsorship Sub-Total $60,000 Ticket RevenueIndividual $150 100 $15,000 Early Purchase $125 50 $6,250 Ticket Sales Sub-Total $21,250Event Day RevenueSilent Auction $ 15,000 Event Day Sub-Total $ 15,000 Total Revenue $96,250
Setting & Achieving a Goal
• Develop a well organized prospect database
• Manage overlap in prospect database (family members, colleagues)
• Strategies to increase donor giving or participant fundraising
Solicitation Plan
Setting & Achieving a Goal
What goal setting strategies have
helped you achieve your goal?
Setting & Achieving a Goal
What to do when someone says, “I’d love to help!”:
• Follow-up immediately• Confirm gift/sponsorship amount• Collect contact information• Obtain Payment method• Provide details on where to send
contribution
Turning a verbal commitment into a giftSetting & Achieving a Goal
• Look to new donor networks to expand your base• Colleagues, community, others impacted by cause
• Leverage existing relationship - ask donors or participants to make referrals
• Create a succession plan
• Celebrate milestones
• Introduce new revenue streams
Strategies for Long Term Growth
What creative revenue streams
have been successful for you?
Strategies for Long Term Growth
• Keep donors and
participants
engaged all year
long: use social
media
Strategies for Long Term Growth
• Connect donors and
participants to the
mission: share updates
Strategies for Long Term Growth
• Bring your donors or participants to
see how their money is being put to
work: show impact
• Tours of Dana-Farber campus
• Check presentation
• Faculty or patient speakers
Strategies for Long Term Growth
How do you keep your donors and
participants engaged year to
year?
Strategies for Long Term Growth
“In a gentle way, you can shake the world.”Mahatma Gandhi
Questions?