A Survey of Video Sharing Applications on Mobile Devices

Aadarsh Gupta Guided by:

1VI09IS001 S. BABU

ContentsIntroduction

◦ Video◦ Video Sharing◦ A Day in the Life of a Mobile Phone Video User

Video Hosting ServiceIntroduction to Mobile Video Sharing AppsIntroduction to VineIntroduction to CinemagramConclusion

Introduction

It has been said that 80% of what people learn is visual

Allen Klein

VideoVideo is the recording, reproducing, or

broadcasting of moving visual images.First developed for CRT television systems.In 1951, the first Video tape recorder(VTR)

captured live images from television cameras.Video recorders sold for $50,000 in 1956, and

videotape cost $300 per one-hour reel.After the invention of the DVD in 1997 and

Blu-ray Disc in 2006, sales of Videotape and tape equipment dropped sharply.

VideoLater advances in Computer technology allowed

computers and mobile phones to capture, store, edit, and share video clips.

Video SharingA video sharing service allows “user generated” video

clips to be uploaded, and users of the service can view, rate, and comment on uploaded videos.

Video sharing features depends on the company providing the service.◦ The most common features include:

Account creation to manage videos uploads Comment system to communicate Playlist Keyword tagging Video editing tools, and Live video streaming

Day in the Life of a Mobile Phone Video User

We will discuss about a survey done by “ON DEVICE RESEARCH” on few topics.

66% of mobile phone video users use mobile video for an hour plus each week.

Day in the Life of a Mobile Phone Video User

Day in the Life of a Mobile Phone Video User

Music, movie trailers and tutorials are the most frequently encountered mobile phone video genres.

Day in the Life of a Mobile Phone Video User

Day in the Life of a Mobile Phone Video User

The Survey tells 55% of Videos are watched via apps, 41% via the mobile web.

Day in the Life of a Mobile Phone Video User

Day in the Life of a Mobile Phone Video User

The survey shows that 92% of mobile phone consumers share mobile video content with others, and on social networks.

Day in the Life of a Mobile Phone Video User

Day in the Life of a Mobile Phone Video User

We also found that Mobile phone video usage grows throughout the day, peaking up in the evening.

Day in the Life of a Mobile Phone Video User

Day in the Life of a Mobile Phone Video User

The Survey also tells that Usage of mobile videos occurs more during on weekdays.

Music and funny short clips are viewed throughout the week.

Day in the Life of a Mobile Phone Video User

Video Hosting Service

Allows individual to upload video clips to an Internet websites.

The website, mainly used as the video hosting website, is usually called as video sharing websites.

The mass market for camera phones has increased the supply of user-generated video.

Video Hosting Service

History of video hosting services◦Before Vimeo and then YouTube and now

Vine and Cinemagram changing the way videos are hosted on the web.

◦The first internet video hosting site was “shareyourworld.com”.

◦Founded in 1997, ran till 2001, closed due to budget and bandwidth problem.

Video Hosting Service

Mobile video hosting◦A more recent application of the video hosting

services is in the mobile web 2.0 arena.◦Some video hosting services have developed

means by which video can be watched on mobile devices.

◦Mobile-oriented web-based frontends as desktop oriented web services have yet to be developed.

Introduction to Mobile Video Sharing Apps

Micro Video?◦Micro video sharing services for mobile

phones are among hottest startups of 2011 and 2012.

◦Micro means small or literally one-millionth. Refers to short videos. Designed to take the pain out of uploading video

shot. Popular example:

Vine and Cinemagram.

Introduction to Mobile Video Sharing Apps

There are different styles and types of micro video services:◦Micro-Video Blogging: Video status updates◦Micro-Movies: Mini filmmakers◦Micro TV: Live mobile streaming◦Mobile TV Guides or Mini YouTube

Introduction to Mobile Video Sharing Apps

Mobile Video Sharing Apps◦Vine ◦Cinemagram◦Klip◦Viddy◦SocialCam

Introduction to Vine

Introduction to VineWhat is the Vine App?

◦Recently acquired by Twitter, Vine is an iOS app that allows users to create 6-second video loops that can be embedded directly into Twitter posts.

◦A mobile service that lets you create and share short looping videos.

◦Initially only available in iTunes App Store.

Introduction to VineHow do I get Started?

Introduction to Vine

Introduction to VineHow do I find new posts or people to follow on

Vine?

Introduction to VineHow to shoot Vine Video Clip?

Introduction to Vine

Introduction to Vine

Introduction to VineSharing Vine Videos

Introduction to Cinemagram

Introduction to CinemagramWhat is Cinemagram?

◦An application that provides its users with a beautiful and creative way to animate photo.

◦The first word “Cinema,” comes from the Greek word “Kinema” which means: “movement”.

◦Cinemagram literally means: “movement you can share.”

Introduction to CinemagramWhat does it do?

Introduction to CinemagramHow to use Cinemagram and

create a Cine?

Introduction to Cinemagram

Introduction to Cinemagram

Introduction to Cinemagram

Introduction to Cinemagram

Introduction to Cinemagram

Introduction to CinemagramSocial Networking with Cinemagram

Conclusion and Future AspectsThere are a number of video sharing apps are

available on mobile device.We found that Vine and Cinemagram are the

most popular and even among the two Vine has more numbers of users.

Such apps can turn smart phone users into mobile movie moguls by helping them share footage shot on their phones onto a mobile video network.

Questions?

Thank You!