Supply Chain Insights Global Summit 2013 - The Collaborative Economy with Jeremiah Owyang

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The Collaborative Economy From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products using social media tools—rather than buying them—and that’s a disruption to you. This presentation will share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. In this presentation, you will find out: ◦What’s causing this sharing movement ◦How customers are delivering goods and resources to each other ◦How customers store items and then share them with each other ◦How the consumption chain impacts the overall customer experience, as customers share products with each other. ◦How leading organizations are tapping into the consumption chain, as customers share products post-purchase. Jeremiah Owyang, Partner, Altimeter Group

Transcript of Supply Chain Insights Global Summit 2013 - The Collaborative Economy with Jeremiah Owyang

Supply Chain Insights Global Summit #SCISummit September 2013, p.1TM

Supply Chain Insights Global Summit #SCISummit September 2013, p.2TM

The Collaborative EconomyEmpowered People:

Social and Collaborative Technologies

Jeremiah Owyang

web-strategist.comowyang.jeremiah@gmail.com

Supply Chain Insights Global Summit #SCISummit September 2013, p.3TM

Social Networking Adoption Continues to Rise

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Social Tells us Customer Sentiment and Insights

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The Collaborative Economy

Collaborative Economy Definition:

An economic model of shared ownership and access between people, startups, and corporations

Supply Chain Insights Global Summit #SCISummit September 2013, p.7TM

Co-fund New Products like Kickstarter

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Co-design Products like Nike

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Co-develop like Quirky

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Co-customize like Etsy

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Co-production with 3D Printers

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Co-storage of Products with Lockitron

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Co-deliver with Deliv

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The Crowd Has Built a Car “Wikispeed”