Post on 23-Jan-2015
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Digital Leadership
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• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
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Increased productivity
Improve access to new markets and business opportunities
Increase competitive advantage for businesses in rural locations
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http://www.youtube.com/watch?v=G7KZR9
NwKQQ
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Digital Leadership
Matt Young
@Cosmic_Matty
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http://www.youtube.com/watch?v=G7KZR9NwKQQ
The Connectivity “Revolution”
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Leadership
Leaders in business are primarily focused on –
• Continuous Learning (their own and others, but also the
business)
• Communication – we all need to be experts
• People – supporting, motivating, inspiring
• Improvement – continually striving to improve quality
• Innovation – the next big thing
BUT what about digital technology – how many people
would say that they are digital leaders ?
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The World has Changed
• Instantaneous response
• Accessibility
• Transparency
• Accountability
The World is Changing ….
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People Change
• Gen X
• Gen Y
• Gen Z
• Baby Boomers • Millennials • Digital Natives
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Employment is Changing
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Business with no change?
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% of sales online
6% of UK Sales
£2.6 billion
33% of UK Sales
£2 billion – digital
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Is this your business?
Time wasting, a distraction?
Does it offer effective promotion, engagement and ‘advertising’?
Real resistance among CEOs
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Context: What’s driving change?
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What else is driving change?
Customers…
• Have higher expectations
• Mobilisation – real time commentary
• They talk to each other – social media
• Accessibility, Transparency, Accountability
Staff ….. 1/3 of all homeworkers work in rural locations (CPRE 2013)
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Policy……
• Changes to policy and thinking i.e. Localism,
channel shift, digital by default
• Cost savings and protection of frontline
services
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Other drivers……
• Fragmentation and ownership
– Devices, data, operating systems
• Democratisation of IT knowledge
– Sharing, empowering, collaboration
• Communication and data has increased
– (and costs decreased)
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Barriers
• Legacy systems:
• Inertia?
• Innovation
Blindness?
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•Ubiquitous connectivity
•Open-source technology
•Mobile devices
•Personalization
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Digital Leadership
Are you the leader of your digital strategy?
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Risk
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Data : Understanding the Risk
Categorisation of data
• Highly sensitivity (= high impact)
• Moderate sensitivity
• Low sensitivity
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Questions for leaders
• How can you lead your business in the digital world?
• How can you be strategic around digital?
• How can you stand out as a leader ?
• How can your organisation gain advantage?
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Gaining the digital advantage
• Digital transformation is causing a tectonic shift in how
companies are structured and led, and how they perform and
compete.
• The data is clear: digitisation is increasing the pace of change
throughout the economy, even in sleepy mainstream industries.
• The coming years will witness digitally-driven changes in the business world that make everything that’s happened so far
look like a prelude.
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Digital Leaders make strategic choices about
where to invest
– Customer engagement
– Internal operations
– Collaboration
– New business models
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Digital Leadership Which are you?
POSITIVE BEHAVIOUR
PROACTIVE BEHAVIOUR REACTIVE BEHAVIOUR
NEGATIVE BEHAVIOUR
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Who do you know?
: LOVELY
: LIVELY
: LAZY
: LORDLY
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It IS for you Mr “Not in a Million Years!”
Traditionalist
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It IS for YOU!
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The Connected Business
• Connected Peers and Competitors
• Connected Customers
• Connected Suppliers
• Connected Workers
• Connected Communities
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Social Media for Leaders
• Listen
• Enhance your reputation
• Learn
• Collaborate
• Crisis management
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Caveat - There is a difference between
“Being Social”
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Versus “Doing Social”
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Influence
Klout is a tool that measures your online influence; or as they’re
calling it now, your “reputation and expertise”
Out of 100
Recently sold for $200 million
It offers ‘perks’ to the more influential people
Score of 55 or more gets you in to AA lounges, worldwide
It is a way of telling how ‘social’ you actually are…
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Listen & Share
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Listening
Use Social media as a highly effective listening device
• colleagues
• employees
• peers
• competitors
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Hootsuite
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Hashtags
#journorequest
#Exeter
#Plymouth
Any you know?
#leadership
#digitalleaders
#leadfromwithin
#womenofpower
Sector specific?
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Google Alerts
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Enhance your reputation
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What is digital reputation?
• What appears when you type in a keyword search….
– First Name Surname (if unique)
– First name Surname, Location
– First name, surname, Business
– Business name
• Reputation =
– First page of Google results + Reviews + real time social
media
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Images?
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Common name…
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Manage your real estate
• Develop more content
– Include more web pages about you
– Upload more photos, title your name
– Blog about you and your business
– Include history of the business
– More information about you
– Press releases (in text format)
• Get listed in directories
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Audit your Social Media
• Remember Social Media ranks highly
Set up and fully populate (in your name and business name)
• LinkedIn profile (and business)
• Twitter profile – Bio is really important
• Facebook Page – any old pages? Delete or claim
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Learning
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Learn using Blogs
• “Blogs are great for learning from others, reflection, story sharing,
facilitating connections among people, philosophising, and much more”
• “Writing a blog is a learning activity, of course, but reading the
best blogs that are available is one of my most productive learning experiences.”
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• Follow people you want to learn from on
Twitter/Facebook/LinkedIn
• Subscribe to blogs (using Feedly)
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YouTube & Digital Channels
• Harvard Business School
• Most Universities YouTube channels
• Khan Academy
• Any learning…
• YouTube Edu
Podcasts
iTunes
e.g. – Leadership…
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Collaborate
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Ways to Collaborate
• Arrange meetings
• Set up workspace
• Collaborate
• Share calendars
• CrowdSource : money, ideas, feedback
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Arrange meetings - Doodle
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Example - Collaborate
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Podio – internal collaboration
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Google Apps
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Evernote
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Crowdsourcing
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Crowdsourcing websites
• 1. Odesk – Employers post their job requirement and members apply for the job. It’s just like your typical matchmaking service without the mixed signals and the requirement for dinner and flowers.
• 2. Pickydomains – It’s not easy to think of a domain name that embodies your business to a T in 8 characters or less. Business owners post their requirements and contributors get to create a name for that business. It’s a name game, except you don’t sing “bananapana”. You can if you wanted to, though.
• 3. CloudCrowd – Members also apply for projects but with a referral program that makes it twice more fun. Here you can make more money when your referral completes a task. Sounds like something people do out on the streets, right? Only, this is done in the comfort of your home.
• 4. Poptent – Use this for advertising requirements. This is where you will find the next James Cameron. Ok, maybe not. But, you will find a lot of talent here.
• 5. Amazon Mechanical Turk – It is here because the list is not complete without it. Emblazoned on the banner are the words “Mechanical Turk is a marketplace for work”. There you go! Many have been said about this site, both positive and negative. You be the judge.
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Crisis Management
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River Cottage HQ February 2012
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River Cottage Crisis
– Phone lines on-site were down – no communication
• Immediate Tweets to share info (and reassure)
• Twitter became the communication channel on which to
develop key messages, share updates and inform
audiences
• Commitment to regular updates – follow-up
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• River Cottage
– Communications and PR
– Business Continuity
– Community support
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Responding to negative feedback
• What to do with online criticism
• Acknowledge – thank them, apologise
• Investigate – have all the facts and policies to hand
• Respond – address specific points include the investigation, include any action points
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Empowering your Team
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Connected Workers
• They need to feel engaged and empowered
• Internal customers – value and support them
• Transformational customer experiences – needs
transformational employees
• If you don’t unleash your employees – you’ll be left behind!
• Internal serendipity : you’ll need an excellent CRM, data
management, social networks, etc. Also invest in time for
creativity and reflection – that’s where the magic will happen
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Big data + big thinking
• Mathematics
Statistics
Computer science
• Anthropology
Entrepreneurism
Storytelling
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Leadership : Culture Change is needed
• Data-friendly attitudes
• Empowered employees
• Exploration
• Creativity
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7 Habits of Highly Effective Digital Leaders
• 1. Listen and Share – participate regularly and encourage others
• 2. Be a Responder - available, supportive, empowering people
• 3. Always be learning – develop your style, knowledge, skills
• 4. Think win/win – create opportunities and collaboration
• 5. Sharpen and Publish – thought leadership with edge
• 6. Skill versus Will – know how to motivate others to develop
• 7. Think Big – inspire creativity and innovation in your business
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“For those too busy to look up, the
converging trends will be overwhelming.
But for those who anticipate what lies
ahead there is a real opportunity to move
centre stage and take the digital lead.”
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1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested
in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps for businesses
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity