Attracting the Hard-to-Hire

Elly LevinValleyCrest Landscape Companies, Manager, College & Recruiting Operations

Today‘s Topics

1 ValleyCrest’s Company Dynamics2 Our Hiring Dilemma3 Attracting the Hard to Hire4 Questions and Answers

ValleyCrest’s Company Dynamics

ValleyCrest’s Company Dynamics

Located in 23 States Over 150 Locations 12,000+ Employees 5 main Divisions 65 Years in Business Average tenure 20+ years Centralized Recruiting/New Recruiting Team

Our Hiring Dilemma

Our Hiring Dilemma New recruiting team all from different

industries and no legacy knowledge transfer Hiring Managers preferred to hire on their own Talent pool extremely limited to small mom and

pop shops to 2 major landscape companies We are landscape giants; our talent pool does not

value size Some of our talent works in the field Labor shortages across the nation

Some of Our Solutions Hired Recruiters who knew how to find talent far

and wide Launched Jobvite to increase our candidate reach

(aggregators & social); Recruited our office staff to start using Jobvite at the field level

Built a robust college recruiting program recruiting both at career fairs and virtually (using Jobvite and posting to various college sites); increasing reach from 20 schools to 37 schools first year

Rebranded Recruiting to “Where Careers in Nature Bloom”

Attracting the Hard to Hire

Dilemma Equals Opportunity for Change

Changing Manager’s Thought Process Managers always want more but ensure managers

know candidates are not a dime a dozen Create new talent pools with career paths Think long term for your managers and leverage

College Recruiting as a major source; teach managers to think “want” instead of “need”

Help your managers to think about building their bench strength

Attracting the Hard to Hire Understand candidate’s options and what

makes you better Know what is important to your candidate

pool so you can speak their language (Ex: Big Company Opportunities Small Company Environment)

Find other ways to connect with your candidates (text, after hours calls, etc.)

Leverage Jobvite for all positions Pipelining – Recruit even went you are not!

Elly LevinValleyCrest Landscape Companies, Manager, College & Recruiting OperationsElevin@valleycrest.com

THANK YOU!