Post on 02-Jan-2016
Success… Are we there yet?
Bb Asia-Pacific Conference 2004
Paul McKeyManaging Director - Senior Consultant
Redbean Pty Ltd
©Redbean2003
How Redbean Works
Learning ‘Architects’ Ed Business Analysis Organisational Change Learning and Development Learning Environments Technology Selection Custom Courseware Designers and Developers
©Redbean2003
“There’s no use trying,” said Alice. “One can’t believe in impossible things.”
“I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”
(Lewis Carroll)
©Redbean2003
A Smart Business is one that is poised to take advantage
of the global revolution in business and communications.
©Redbean2003
Where do you fit?
Business Purpose Tech. People
Executive
Practitioner
Technologist
Why? What? How? Who?
©Redbean2003
Business
Learning program will be born of a clear need or desire
Strategic,efficiency, staff, market needsWhy are you undertaking program?Set objectives in business/value termsDefine overall program needsSet outcomes and achievable metricsUse iterative design to cost and set VOI/ROI
©Redbean2003
Purpose
Purpose is what you want to achieve/deliverProduct or service
√ Selling, promoting, informing, researching, training, educating, communicating
Major influence on learning environmentDefines learning outcomes,metricsInstructional and Interaction design
©Redbean2003
Technology (Environment)
Technology is the servant of good business strategy and a clear sense of purpose!
Technology = Learning environmentSelection based on needs, scope and
capabilitySynchronous, asynchronous, JITLLow Tech < > High Touch!Defer to Purpose and Program design
©Redbean2003
People
Your gateway to success through:Increased performance
√ Personal fulfilment, Increased knowledge√ Improved communications√ Immersion in culture and practice√ Increased convenience and reliability
Increased community and brand allegianceEnhanced internal and external relationships
©Redbean2003
Are you…
Operations focussed?√ Low Cost, efficient, commodity-based
Product focussed?√ Innovative, quality driven, the best in class
Customer focussed?√ Multiple solutions, personalised, intimate
Could be all three but choose a leader!
©Redbean2003
Education Technology Plan
Institutional Strategic Plan √ Map to Strategic objectives with outcome
orientation Institutional Academic Plan
√ Map to pedagogical objectives understanding use cases
Institutional Technology Plan√ Map to infrastructures objectives with outcome
orientation
©Redbean2003
Four Phases/levels of Online
Passive√ Straight conversion - Capability
Transaction√ Managing, LCMS - Usability
Interaction√ Proactive, personalised - Performance
Simulation√ Mutually adaptive systems
©Redbean2003
eLearning Today!
The ‘e’ is an euphemism for technologyeLearning changes the medium yet:
√ Fails to recognise the complex individual√ Is still course centric√ Is still ‘teacher knows best’√ Is still discrete from the work place/flow√ Is largely defined by technology apologists
So is it really ePublishing?
©Redbean2003
Future - Business & PurposePositive VOI/ROI, more than just cost
reduction…Expanding from eTraining, eEducationFrom Hard skills to Soft skillsKnowledge domain + affective domainFrom formal learning to workflow learningFrom eLearning to iLearningOutcomes focus
©Redbean2003
Looking Forward
Is eLearning the “Fifth Language”? (Logan)
√ Speech, print/art, mathematics, science, computing
We can codify the old yet can it help us discover the new?
Is it mutually adaptive yet?Learning Objects are a step in the right
direction…but are they the answer?
©Redbean2003
Bovine Objects
Don’t try to understand ‘emJust cut and rope and brand ‘em Soon we’ll be livin’ high and wide
- Rawhide
©Redbean2003
Rawhide
Don’t try to understand ‘em
Just cut and rope and brand ‘em
Soon you’ll be living high and wide
Head ‘em up Move ‘em out Ride ‘em in
Rawhide…
©Redbean2003
When the men ruled…
Industrial ageSteam engine
√ pounds/sq inch, lbs/sq inch
Computer√ kilohertz, megahertz, gigahertz
“Computers get faster and cheaper yet computing is stagnant…” (McNeally)
©Redbean2003
Some New drivers
Women will dominate the 21st century√ Information age = communications age
Interaction will displace transaction√ Interaction = relationships
Businesses will be fluid and hunter-gatherer (or agrarian - sow, reap, disperse)
iLearning will supersede eLearningReal world + virtual world = real world
©Redbean2003
Future - Technology
Build on current technologyTransaction to Interaction - real timeSimulation and scenario systemsIntegration of business planning and
learning techniquesIntegration with workflowAbsorption of knowledge management and
CRM
©Redbean2003
Death to the ‘end user’
Three personas in any education systemSuccess requires marketing to all threeCustomer
√ Tell me the benefits of my time and moneyStudent/employee
√ Show me how this works. Can it help me?Learner
√ Excite me with new knowledge
©Redbean2003
Learning EnvironmentDesign Principles
Uniqueness√ People√ Activities√ Resources√ = Experience
Personas and Interaction Design
Communities of Practice (CoP)
Modular Applications Semantic Web Services (XML
etc) Standards-based Three tier object- repository
design Continuous Publishing Emergent workflow Support iLearning principles
©Redbean2003
Future - People
Could be staff, partner or customerDefined as a LearnerDefined as Human Capital…Personalised via adaptive learningConsidered in a community of practice They want control of environmentAre seen as a source of knowledge
©Redbean2003
Design Team
Communications engineers, Human Interface designers, Interaction designers, accountants, technical writers, trainers, teachers, students, administrators, graphic & fine artists, musicians, web developers, data/knowledge base experts, computer programmers, "nomadic gatherers of knowledge" (Mcluhan), at least 50% women, entrepreneurs, at least one post-modern cynic.
©Redbean2003
Continuous Improvement
The vendor and the clientThe Egg
√ Defines Form and Functionality√ Nurtures and Develops
The Chicken√ Develops Process and Content√ Looks for food (markets)√ Helps define the new…
©Redbean2003
eLearning Futures
Emerging markets are information centricThe Information Age requires iLearning or
interaction, immediacy, individualisationeLearning will stagnate in a self-limiting
market defined by existing product/systemsiLearning markets require new products,
models and systems defined by new needs