Post on 27-Jul-2015
What is Stylish Mom
• Website with Flash Sales targeted at (Stylish) Mothers
• Products sold:
– Kids Clothing, Accessories and Toys
– Maternity clothing and accessories
– Household goods
– Female clothing & accessories
Basically, everything a modern Mom needs…
Mission Statement
• Offer kids and maternity brands not available in Poland at affordable prices
• Promote brand diversity and excellent customer experience
• Create a go- to website for all Moms and Moms-to-be
Market - Poland
• 38 million consumers and a growing middle class….
• …where every second person does online shopping (1)
• Excellent springboard market for expansion into a region of
100 million people
• €6bn – predicted internet sales by 2015, up from 2011
sales of €3.3bn
• One of the fastest-growing Internet trade markets, at a speed
of around 40 per cent per year (2)
(1) Source: article in Forbes http://m.forbes.pl/co-drugi-polak-robi-zakupy-przez-internet,artykuly,177779,1,1.html
(2) Source: eCommerce Poland 2013 – Executive Summary Report; Report published by Dotcom River Internet
Software House, http://dotcomriver.com/report-ecommerce-poland.html
Business Strategy Flash sales at discounted price
• Selling kids and maternity brands not available in Poland at discounted prices (market is still price sensitive)
• Flash sales of stock – each flash sales lasting up to 3 days
• Ordering from the manufacturer/distributor after the flash sales ends
Business Strategy:Continuous cooperation with brands
• The brands can stay on the website and be sold
at regular prices based on back to back orders
• Orders will be collected during a sale window
(up to 3 days) and delivered to end customers
after the stock reaches our warehouse in Poland
Website functionality
• Flash sales presented on the Home Page
• Menu available by brand, product type, age and
gender (all products incl. those at regular price)
• Blog promoting kids and maternity fashion as
well as trends in toys, gadgets and accessories
• Newsletter with current promotions sent to
website subscribers
What we offer…
• Access to market in Poland with 38m people, where every
second person does online shopping Marketing campaign to
reach maximum customers
• Possible and planned expansion to other Eastern
European markets
• Deep knowledge and experience in Polish retail market
• Presence in social media (Facebook, Pinterest, Instagram)
• Promotion of the brand on the blog