Post on 06-Jan-2018
description
Study conducted by the Centre for Tourism Research in Africa
Training & Development
Study conducted by the Centre for Tourism Research in Africa
Cape TownCape Town International Jazz Festival Statistics
Study conducted by the Centre for Tourism Research in Africa
Demographic Statistics 1
Outside SA South Africa
Attendees
35.3%15.9%
48.8%
Rest of Africa
Country of Residence
Belgium Botswana BrazilCanada China DenmarkEngland Germany United KingdomHolland Malawi NamibiaNetherlands Russia SpainUSA Sweden
1%2%
1%1%
2%
1%
1%
7%5%1%
1%
3%
1%
1% 1%7%
Study conducted by the Centre for Tourism Research in Africa
Demographic Statistics 2
None1000 -4000
4001 -8000
8001 -12000
12000+Declined
None1000 -4000
4001 -8000
8001 -12000
12000+Declined
Monthly Income Range
28.3%
26.3%5.3% 6.5%
13.8%
20.1%
Province of Residence
Eastern Cape Free StateGauteng KwazuluNatalLimpopo Mpumalanga
Northern Cape North WestWestern Cape (Not from CT)
10.3%
6.7%
14.4%1.5%0.5%0.5%
1.5%3.6%
61%
Natal
Study conducted by the Centre for Tourism Research in Africa
Demographic Statistics 3
98.8%
2.0% 1.2%
Yes No Unknown
Specifically came to Cape Town for this event
Primary reason for visiting Cape Town
This Event Visiting Family Leisure
BusinessWork & Study Workshops Unknown
76.5%
4.8%
9.6% 6.5%0.4%0.4%1.7%
Study conducted by the Centre for Tourism Research in Africa
Accredited Media
Study conducted by the Centre for Tourism Research in Africa
Accredited MediaMedia - Journalist
South African= 49International journalists = 21Total Journalists = 70
FranceSouth African China Denmark Nigeria Kenya BotswanaUSA Malawi Zambia Netherlands Germany
71%1%
1%1% 3%4%5%8%
1%
3%1%
NetherlandsFranceChinaGermanySouth African
4% 2% 2% 2%90%
Media - Other
Photographers & Websites = 61South African = 44International = 5
Study conducted by the Centre for Tourism Research in Africa
Media Recovery (Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)
R63 122 381
R87 451 455R5 240 306
Print Radio Television
Media Recovery
* Electronic Media not available at time
23%
14%3%5%35%
4%0%
11% 0% 3% 23%
14%3%5%35%
4%0%
11% 0% 3%
Daily Sunday Saturday WeeklyConsumer Business Monthly Community
Customer Rural Community Urban Community
Media Recovery – PrintType of Media
Study conducted by the Centre for Tourism Research in Africa
Media & Marketing (Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)
45%54%1%
Excellent Good Negative
Image perception by contentPrint and Broadcast
55%
21%
10%
10% 4%
SABC 2 SABC 3 ETV SABC1 SABC A frica
55%
21%
10%
10% 4%
SABC 2 SABC 3 ETV SABC1 SABC Africa
Media – TelevisionTop Broadcast Stations
Study conducted by the Centre for Tourism Research in Africa
23%
10%5% 2% 5%
29%
9%17%
Wordofmouth Newspapers TelevisionPosters/Banners Radio InternetTourismBrochures Other
Influencing Media
Media & Marketing 2(Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)
N ational W estern C ape G auteng O th er
22%
68%
3%7%
M edia R ecovery – P r int B y R egio n
Study conducted by the Centre for Tourism Research in Africa
Media & Marketing 3(Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)
Study conducted by the Centre for Tourism Research in Africa