A Social Media Strategy

Jordan Burroughs

ABOUT STRIDE

Chewing GumFounded in 192013 Flavors

CHALLENGES

How do we get consumers to buy Stride over other brands of chewing gum?

SOCIAL MEDIA PRESENCE

SUGGESTIONS

Buyer PersonasBlogOnline Contests

BUYER PERSONAS

Age rangesDifferent reasons for chewing gum

BLOG

Join “gum industry” conversationConnect with customersMore serious tone than other channels

Stride Gum

ONLINE CONTESTS

Customer created content

BUDGET AND TIMELINE

o Costso Employees to run siteso Prizes for online contests

o Timelineo Duration of a contest

SUCCESS

Contest entriesCustomer interaction with blog and

social media outletsGum sales